United Biscuits (UB) was formed in 1948 by a merger of two Scottish family businesses: McVitie & Price and MacFarlane Lang.[4] In 1962, William Crawford & Sons, a business founded in Leith, Edinburgh in 1813 which was best known for its shortbread, was acquired by United Biscuits for £6 million.[5] In 1965, the company also acquired William MacDonald & Sons for £2.8 million, and brought the Penguin brand to the group.[6]
United Biscuits acquired the frozen food company Ross Young's from Hanson in 1988 for £335 million.[10]
It sold Keebler for $500 million in 1995 after giving up efforts to break into the American market.[11]
United Biscuits was de-listed from the London Stock Exchange and acquired in May 2000 by Finalrealm, a consortium of financial investors, as well as Nabisco Holdings Corporation. As part of the transaction, UB acquired Nabisco's European businesses[12] and divested several part of its international business in Scandinavia, continental Europe, Asia (Keebler Malaysia and Singapore), several brands including TUC and 70% shareholding in Fazer Keksit (Biscuit) in Finland to Groupe Danone and Far East (China, Hong Kong, and Taiwan) to Nabisco.[13] The company sold Young's Bluecrest in 2001, in order to concentrate on the sweet biscuit sector.[14] In September 2004, United Biscuits bought the UK portion of Groupe Danone's Jacob's Biscuit Group for £240 million, including Cream Crackers and Twiglets.[15] In July 2006, the company sold its Southern European biscuits business to Kraft Foods, which in turn left the owner syndicate.[16]
The core of the business is in the United Kingdom, where it produces biscuits under a number of brand names including: McVitie's biscuits and Jacob'sCream Crackers.[22]
The company manufactures in a number of countries across Europe, such as the Netherlands, France and Belgium. It also has a manufacturing site in India.[23]
The United Biscuits Network, a closed-circuit radio network serving their factories across the UK which was active from 1970 to 1979, spawned the career of UK radio presenter Steve Allen and TV and radio personality Dale Winton.[26]
In popular culture
In his 2009 book The Pleasures and Sorrows of Work, Alain de Botton chronicles his tour and brief experiences with employees of United Biscuits as they launched the "Moments" biscuit line.[27]