A return to opposition in 1997 saw Bruton become opposition spokesperson on Education and Science, a position he held until he was appointed Director of Policy and Press Director in a reshuffle in 2000. After losing the 2002 party leadership election to Enda Kenny, Bruton was retained on the front bench and promoted to deputy leader as well as spokesperson on Finance. After an unsuccessful leadership challenge in 2010, he was demoted to spokesperson on Enterprise, Trade and Innovation.
Fine Gael had a disastrous election result at the 2002 general election; Bruton was one of the few frontbench Fine Gael TDs to retain his seat. The party lost 23 of its 54 TDs; party leader Michael Noonan soon resigned following the poll. Bruton stood as a candidate in the subsequent leadership election.[9] He was defeated by Enda Kenny, but he was appointed deputy leader of Fine Gael and spokesperson for Finance, posts he maintained until 2010.
Deputy leader and spokesperson on Finance: 2002–2010
Bruton was appointed Finance spokesperson in 2002. In that role, he was a consistent critic of government economic policy. In particular, he warned about the government's overreliance on the property sector and said that the government was ignoring the erosion of competitiveness and the loss of export market share as a growing construction sector temporarily insulated the economy from their effects.
In 2006, he told the Dáil that the government had "doubled its dependence on the construction sector to support its revenue. A total of 25% of every tax euro spent by the government comes from the construction sector. We are not in a strong position; we are, in fact, in a vulnerable position".
Bruton raised concerns about the payment of benchmarking awards. In 2003, on behalf of Fine Gael, he proposed a motion that the payment of the remaining phases of benchmarking be suspended pending implementation of a serious reform package so that the €1.3 Billion cost of benchmarking would be matched by commensurate improvements in public services.
Fine Gael leadership challenge: 2010
On 14 June 2010, Bruton was sacked as deputy leader and spokesperson on Finance, by his leader Enda Kenny, after he informed his colleagues that he would be proposing a leadership challenge against Kenny.[10][11] Kenny explained that he and Bruton had had a series of discussions in which Bruton said he had lost confidence in him. Kenny later told the media that "Richard's decision leaves me with no option but to relieve him of all his responsibilities". He also said that "some unnamed people have done huge damage to Fine Gael through their anonymous comments to the media which has resulted in an opinion poll dominating the news agenda". He then assigned responsibility for the Finance portfolio to Deputy Kieran O'Donnell.
On 17 June 2010, a meeting of the parliamentary party was held and the 70 members cast their vote. The outcome was that the parliamentary party voted confidence in Enda Kenny as leader. Bruton then declined to comment as to whether he would serve in Kenny's front bench, despite saying earlier that it would be hypocritical to do so. On 1 July 2010, he was appointed by Kenny as spokesperson on Enterprise, Trade and Innovation.[13]
Return to Government: 2011–2020
Minister for Jobs, Enterprise and Innovation: 2011–2016
Bruton launched the first annual Action Plan for Jobs in 2012. The Plan's high-level target was to create 100,000 net new jobs by 2016. Bruton announced in May 2015, that the target to create 100,000 additional new jobs had been hit almost two years early. The Action Plan is based on setting realistic targets and focusing on them until the measures required are in place. In The Irish Times in early 2014, Stephen Collins wrote approvingly that "hundreds of commitments in the programme are steadily being delivered by Minister for Jobs Richard Bruton"[14] and a year later described the annual plan which is "driven by Minister for Jobs Richard Bruton" as being "one of the outstanding success stories of the Coalition’s term".[15] In an editorial the Irish Independent said that Bruton deserves credit for the manner in which the Action Plan for Jobs has been crafted and implemented across a range of government departments over the last three years.[16] A review of the Action Plan for Jobs by the Organisation for Economic Co-operation and Development (OECD) concluded it had led to two significant developments in Irish public governance. One is a concerted whole of government policy implementation with political backing and oversight at the highest level. The other important development noted by the OECD is the rigorous quarterly monitoring and reporting system modelled on the Troika programme.
While campaigning for the government before the European Fiscal Compact referendum on 17 May 2012, Bruton admitted on live radio the possibility of there being a second referendum if the Irish people voted "No".[17]
Minister for Education and Skills: 2016–2018
Following the 2016 general election, there was a delay in government formation. On 9 May 2016, after talks had concluded on forming a new government, Enda Kenny appointed Bruton as Minister for Education and Skills. Bruton launched the first Action Plan for Education in September 2016. The Plan's high-level ambition is to make Ireland's education and training system the best in Europe by 2026. Following the election of Leo Varadkar as Taoiseach, Bruton was reappointed as Minister for Education and Skills on 14 June 2017.
Minister for Communications, Climate Action and Environment: 2018–2020
On 22 July 2020, Bruton was elected chair of the Fine Gael parliamentary party. He served as chair until September 2023, when he was succeeded by Alan Dillon.