Reebok advertising campaigns

Reebok International Limited is a global producer of athletic footwear, apparel, and accessories; and was a subsidiary of Adidas since 2005, until it was sold to Authentic Brands Group in 2021. Reebok has marketed itself using a variety of ad campaigns.

Terry Tate: Office Linebacker

Main article: Terry Tate: Office Linebacker

This campaign featured a fictional character, Terry Tate (nicknamed the "Office Linebacker"), who promoting office etiquette while wearing the products being advertised.^[1]

The campaign was named the "Cannes Lions International Advertising Festival Golden Lion Award" winner, "Best Actor in a TV Commercial" and "Ten Most Liked and Downloaded Ads of 2003" by Advertising Age and "Most Likeable Ad of 2003" by [USA Today].

I Am What I Am

This campaign featured musicians Jay-Z, Nelly, Daddy Yankee, and 50 Cent; athletes Allen Iverson, Donovan McNabb, Curt Schilling, Kelly Holmes, Iker Casillas, and Yao Ming; actors Lucy Liu, John Leguizamo and Christina Ricci; and skateboarder Stevie Williams.

In 2010, Reebok's "I Am What I Am" Campaign was repeated, aimed at the 15-20 age group. Celebrities featured in the ad campaign were under 20, including ice hockey player John Tavares, footballers Matthew Stafford and Andre Smith as well as basketball player Derrick Rose.

Run easy

This campaign referred to social and fun aspects of running.^[2]

There Are Two People in Everyone

"Two People in Everyone" is a marketing campaign that expands on the Run Easy theme.

Goku's power

This campaign featured basketball player Yao Ming.

Reebok Nation

During the 2007 World Series, Reebok aired a 30-second local TV advertisement featuring Reebok's ties to Boston sports.

Framed

Carat/MY Entertainment and Roadside Entertainment worked on this campaign where Hollywood actors presented half-hour biographical pieces with athletes. Pairings included NBA All-Star Baron Davis "framed" and TV and film actor Emmanuelle Chriqui, basketball player Allen Iverson and musician Nelly, football player Thierry Henry and actress Paz Vega, the NFL's 2006 "Rookie of the Year" Vince Young and actress Regina King, and 2007 World Series winning baseball player David Ortiz and comedian Carlos Mencia.

Your Move

The Your Move global marketing campaign ran in 2008 online, on TV, billboards, print, and PR. It featured Thierry Henry, Jelena Janković, MS Dhoni and Alexander Ovechkin.^[3]

Lose the Beer Belly

In 2000, Reebok released a television advertisement in the UK that saw a man running away from a threatening giant human belly which was chasing him around a built-up area, with the repeated doom-laden voice over of "Belly's gonna get ya". It was voted 10th best advert of all time by ITV on their 2005 program ITV's Best Ever Ads 2.^{[citation needed]}

Dan & Dave

Main article: Dan & Dave

Dan & Dave was an advertising and merchandising campaign during the build-up to the 1992 Summer Olympics in Barcelona. The promotion was meant to generate excitement and support for the Olympic competition between American decathletes Dan O'Brien and Dave Johnson.

References

1. Rovell, Darren (30 January 2003). "A twist of Tate". ESPN. Retrieved 15 December 2022.
2. Howard, Theresa (10 April 2007). "Reebok to 'run easy' in its new ads". USA Today. Retrieved 15 March 2017.
3. "Stories: REEBOK LAUNCHES YOUR MOVE AD CAMPAIGN". sportswear-international.com. Retrieved 19 June 2018.

External links

• Kasper Rorsted. "adidas Group - Home". Corporate.reebok.com. Retrieved 15 March 2017.
• Kasper Rorsted. "adidas Group - Home". Corporate.reebok.com. Retrieved 15 March 2017.
• "Reebok Global Campaign, Reebok Ad India, Reebok Campaign India". Businesswireindia.com. Archived from the original on 27 October 2010. Retrieved 15 March 2017.
• Lear, Sophia (9 December 2009). "Reebok's Appalling New Ad Campaign | New Republic". The New Republic. Retrieved 15 March 2017.