Born in exile, shortly before independence, Malulu grew up in Windhoek. After completing her high school education, Malulu studied health and skincare and also has a qualification in tour guiding.
Malulu is also the executive director and founder of the Paulina Malulu Trust (PMT), an operating, not-for-gain organization that advocates for the roles of beauty queens. She also organised the "Day of the Beauty Queen", an annual event that highlights the important social role of beauty queens that was first held in Namibia in 2015.
