The work was acquired by Marlborough Fine Art in London from the Marlborough-Gerson gallery in New York. Marlborough Fine Art sold the work to David Pincus in 1967.[1] Pincus is regarded as one of the leading American collectors in the second half of the 20th century.[2] The work has not been on the market in the 45 years since Pincus' acquisition.[1][2]
Orange, Red, Yellow has been exhibited on occasion. From February to March 1964, it was exhibited at the Marlborough New London Gallery in London in a Mark Rothko exhibition. From September to November 1986 it was exhibited by the Philadelphia Museum of Art, in its "Philadelphia Collects: Art Since 1940" exhibition. From June to December 1996 it was exhibited by the Palmer Museum of Art at Pennsylvania State University in University Park, Pennsylvania for their "Abstraction to Figuration: Selections of Contemporary Art from the Pincus Collection" exhibition. It was also later on extended loan at the Philadelphia Museum of Art.[1]
The price for Rothko's painting was expected to top out near $45 million based on presale estimates.[4][2] When the record-setting 2012 auction price reached $70 million, three bidders remained competitive.[6] The bidding extended for over six and a half minutes,[5] which is "...one of the longest bidding matches yet witnessed in a contemporary art sale."[2]
Critical commentary
Souren Melikian of The New York Times described Rothko's Orange, Red, Yellow as one that "...can convincingly be argued to be the most powerful of all his pictures",[2] Kelly Crow of The Wall Street Journal stated that "The painting's trio of orange and yellow rectangles bobbing atop a cherry-red background forms a palette that's as eye-catching as a sunset or a Popsicle," noting that "Auction specialists say collectors historically pay more for works that are red and gold, as opposed to gray."[4]
