NATIVELAND is an annual music festival in Lagos, Nigeria, and organized by The Native.[1] The platform was established to bring together the best of pop culture, music, art, food, style, sports, and education in the Nigerian entertainment industry.[2] In 2020, Billboard Magazine named NATIVELAND as one of The Gatekeepers of the Nigerian music industry.[3]
History
NATIVELAND is produced and organized by The Native. It was created to bring together the best of pop culture, music, art, food, style, sports, and education in the Nigerian entertainment industry. The event is held annually at Muri Okunola Park, in Lagos.[4]
The third edition was held with Odunsi, PrettyBoy D-O, and Santi as special guests, with additional performances from Wande Coal, Runtown, Sababii, Falana, and Teni.[8]
2019: Fourth edition
At the fourth edition, the festival added a day for panels titled NATIVE HOUSE, which invited music industry insiders from various sects and artists from Nigeria and the African Diaspora. To discuss topics ranging from the migration of contemporary African music, visual art, and the international music interest in African music.[9] The festival feature guess performs from Naira Marley, Santi, Rema, Lady Donli, Tems, Joeboy, Fireboy DML, Buju, Gigi Atlantis, SOMADINA, Cuppy, Maison 2500, DJ Femo and more. With additional music provided by NATIVE Sound System resident DJs Bristar and Vvada.[10]Burna Boy and Koffee did not perform, due to the security at the VIP entrance was breached by fans.[11]