On June 23, 2022, BPM Entertainment announced Viviz would be releasing their second extended play titled Summer Vibe on July 6.[1] Three days later, the track listing was released with "Loveade" announced as the lead single.[2] The music video teaser was released on July 4 and 5.[3][4]
Composition
"Loveade" was written, composed, and arranged by Deez (Soultriii & Amplified) and Saay (Soultriii) alongside Hwang Yu-bin for the lyrics.[5] It was described as dance-pop song with "funky and retro vibe" with lyrics that "compares the love of two people to a refreshing ade".[6] "Loveade" was composed in the key of C-sharp major with a tempo of 114 beats per minute.[7]
Commercial performance
"Loveade" debuted at number 191 on South Korea's Circle Digital Chart in the chart issue dated July 10–16, 2022.[8] On its component charts, the song debuted at number 18 on the Circle Download Chart,[9] and number 113 on the Circle BGM Chart in the chart issue dated July 3–9, 2022.[10]
Promotion
Following the release of Summer Vibe, Viviz held a live showcase on the same day to introduce the extended play and its song, including "Loveade", and to communicate with their fans.[11] The group subsequently performed on four music programs in the first week: Mnet's M Countdown on July 7,[12]KBS's Music Bank on July 8,[13]MBC's Show! Music Core on July 9,[14] and SBS's Inkigayo on July 10.[15] On the second and final week of promotion, the group performed on five music programs: SBS MTV's The Show on July 12,[16]M Countdown on July 14,[17]Music Bank on July 15,[18]Show! Music Core on July 16,[19] and Inkigayo on July 17.[20]
^Lee, Seul (June 23, 2022). "비비지, 7월 6일 컴백 확정...'서머 바이브' 커밍순 이미지 공개" [Viviz confirmed to make a comeback on July 6th...'Summer Vibe' Coming Soon image released] (in Korean). X-port News. Archived from the original on June 23, 2022. Retrieved July 24, 2022 – via Naver.
^Yoon, Sang-geun (June 26, 2022). "Viviz 컴백 타이틀 'Loveade' 청량美 가득 트랙리스트 '서머퀸 예고'" [Viviz comeback title 'Loveade' Tracklist full of refreshing beauty 'Summer Queen notice'] (in Korean). MT Star News. Archived from the original on July 6, 2022. Retrieved July 24, 2022 – via Naver.
^Lee, Se-bin (July 4, 2022). "비비지, 신곡 '러브에이드' MV 티저 공개...청량 서머송 예고" [Viviz releases new song 'Loveade' MV teaser...Preview of the cool summer song] (in Korean). Ilgan Sports. Archived from the original on July 6, 2022. Retrieved July 24, 2022 – via Naver.
^Cheon, Yun-hye (July 5, 2022). "비비지, '러브에이드' 청량한 두 번째 MV 티저..퍼포먼스 첫 공개" [Viviz, 'Loveade' refreshing second MV teaser...First performance] (in Korean). Herald Pop. Archived from the original on July 6, 2022. Retrieved July 24, 2022 – via Naver.
^"Loveade" (in Korean). Archived from the original on July 24, 2022. Retrieved July 24, 2022 – via Melon.
^Park, Seo-yeon (July 4, 2022). "비비지, 신곡 'LOVEADE' MV 티저 공개..청량 서머송 기대" [Viviz, new song 'LOVEADE' MV teaser released..Expect a refreshing summer song] (in Korean). Herald Pop. Archived from the original on July 24, 2022. Retrieved July 24, 2022 – via Naver.
^Kim, Myung-mi (June 24, 2022). "비비지X유니버스 'Summer Vibe' 컴백 쇼케이스 개최" [Viviz X Universe 'Summer Vibe' Comeback Showcase held] (in Korean). Newsen. Archived from the original on July 6, 2022. Retrieved July 24, 2022 – via Naver.
^Kim, Ye-eun (July 7, 2022). "'엠카' 프로미스나인, 나연 꺾고 1위...위너·우주소녀·비비지 컴백 [종합]" ['Mcar' Fromis 9 beat Nayeon to win 1st place...Winner·WJSN·Viviz comeback [Comprehensive]] (in Korean). X-port News. Archived from the original on July 7, 2022. Retrieved July 24, 2022 – via Naver.
^Baek, Min-kyung (July 8, 2022). "'뮤뱅' 프로미스나인, 눈물의 1위...엔하이픈→우주소녀 컴백 [종합]" ['Mubang' Fromis 9, 1st place in tears...Enhypen→Cosmic Girls comeback [General]] (in Korean). X-port News. Archived from the original on July 24, 2022. Retrieved July 24, 2022 – via Naver.
^Ji, Min-kyung (July 9, 2022). "'음악중심' 프로미스나인, 1위 5관왕..위너·Viviz·우주소녀 컴백 [종합]" ['Music Core' Fromis 9, 1st place 5 crowns..Winner·Viviz·WJSN comeback [Comprehensive]] (in Korean). Osen. Archived from the original on July 24, 2022. Retrieved July 24, 2022 – via Naver.
^Park, Jung-min (July 10, 2022). "'인기가요' 나연, 선미·아이브 제치고 1위...엔하이픈·위너 컴백" ['Inkigayo' Nayeon beats Sunmi and Ive for 1st place...Enhypen·Winner comeback] (in Korean). Newsen. Archived from the original on July 24, 2022. Retrieved July 24, 2022 – via Naver.
^Oh, Yoon-joo (July 12, 2022). "'더쇼' 엔하이픈 1위 "맛있는 거 먹을래요"...영탁→우주소녀, 엔딩요정은? [종합]" ['The Show' Enhypen 1st place "Would you like to eat something delicious"...Young Tak → Cosmic Girls, the ending fairy? [Synthesis]] (in Korean). My Daily. Archived from the original on July 24, 2022. Retrieved July 24, 2022 – via Naver.
^Lee, Ji-eun (July 14, 2022). "나연, 에스파 누르고 1위...영탁·청하 컴백 (엠카)[종합]" [Nayeon, beat Aespa to take 1st place...Young-tak and Chung-ha comeback (MCA) [General]] (in Korean). X-port News. Archived from the original on July 14, 2022. Retrieved July 24, 2022 – via Naver.
^Ji, Min-kyung (July 15, 2022). "'뮤직뱅크' 엔하이픈, 1위 3관왕..Itzy·SF9 컴백+초봄 유닛 데뷔 [종합]" ['Music Bank' Enhypen, 1st place 3 crowns..Itzy·SF9 comeback + early spring unit debut [Comprehensive]] (in Korean). Osen. Archived from the original on December 4, 2021. Retrieved July 24, 2022 – via Naver.
^Kang, Da-yun (July 16, 2022). "'음악중심' 트와이스 나연, 출연 없이 1위...스파·있지 컴백-WSG워너비·에이핑크 초봄 데뷔 [종합]" ['Music Core' Twice's Nayeon, 1st place without appearance...Aespa·Itzy Comeback-WSG Wannabe·Apink ChoBom Debut [General]] (in Korean). My Daily. Archived from the original on July 17, 2022. Retrieved July 24, 2022 – via Naver.
^Park, Jung-min (July 17, 2022). "'인기가요' 아이브, 트리플크라운 달성...초봄 데뷔·있지 컴백 (종합)" ['Inkigayo' Ive achieved triple crown...ChoBom debut·Itzy comeback (comprehensive)] (in Korean). Newsen. Archived from the original on July 24, 2022. Retrieved July 24, 2022 – via Naver.