KRWM

KRWM

Bremerton, Washington
Broadcast area	Seattle–Tacoma Metropolitan Area
Frequency	106.9 MHz (HD Radio)
Branding	Warm 106.9
Programming
Format	Adult contemporary
Subchannels	HD2: Christmas music HD3: Adult standards (KIXI simulcast)
Ownership
Owner	Hubbard Broadcasting (Seattle FCC License Sub, LLC)
Sister stations	KIXI, KKNW, KPNW-FM, KQMV
History
First air date	August 1964 (as KBRO-FM)
Former call signs	KBRO-FM (1964–1979) KWWA (1979–1984) KHIT (1984–1986) KNUA (1986–1990) KKNW (1990–1992)
Call sign meaning	K RWM (Spelling of "warm" shuffled - station branding)
Technical information[1]
Licensing authority	FCC
Facility ID	53870
Class	C1
ERP	49,000 watts
HAAT	397 meters (1,302 ft)
Transmitter coordinates	47°32′39″N 122°06′29″W
Links
Public license information	Public file LMS
Webcast	Listen Live Listen Live (HD2)
Website	warm1069.com

KRWM (106.9 FM) is a commercial radio station licensed to Bremerton, Washington, serving the Seattle/Puget Sound region. It is owned by Hubbard Broadcasting, and airs an adult contemporary radio format. The station switches to all-Christmas music from mid-November to December 25.

KRWM broadcasts with 49,000 watts of effective radiated power (ERP) on a tower 1,302 feet in height above average terrain (HAAT). Its transmitter is located near Issaquah on Cougar Mountain, with its studios and offices located at Newport Corporate Center in Bellevue. KRWM broadcasts in HD.^[2][3] Its HD-2 signal plays year-round Christmas music (the main station plays Christmas music as well from mid-November through Christmas Day), and its HD-3 signal simulcasts sister station KIXI.

History

Top 40 (1964–1972)

In August 1964, the station first signed on as KBRO-FM.^[4] It was the FM companion to AM station KBRO, owned by the Bremerton Broadcasting Company, and aired an automated Top 40 format, separate from the AM station. Its tower was only 86 feet high, limiting its coverage to the area around Bremerton, not trying to market itself to the Seattle metropolitan area.

Country (1972–1984)

In 1972, KBRO-FM switched to country music. On July 4, 1984, it changed call letters to KWWA as Bremerton Broadcasting received permission from the Federal Communications Commission to boost its tower height to 1380 feet, enough to cover the larger Seattle radio market.

Top 40 (1984–1987)

The station tried a second run at Top 40 music from July 4, 1984, to September 5, 1987, as KHIT.

New age (1987–1990)

In 1986, the station was acquired by the Pacific & Southern Corporation (a division of Gannett), which flipped it to a new-age music format the following year as KNUA, using the slogan "Music for a New Age."^[5][6][7]

Smooth jazz (1990–1992)

In August 1990, after Brown Broadcasting bought the station, it moved to a smooth jazz format as KKNW, calling itself "Sound FM".^[8][9]

Adult contemporary (1992–present)

On October 16, 1992, the station switched to a soft adult contemporary format as KRWM, calling itself "Warm 107."^[10][11]

As KRWM, the station competed against "95.7 K-Lite," KLTX, an established Soft AC station. At first, it looked like Warm 107 did not have a promising future and was about to change formats, but when KLTX unexpectedly flipped formats in 1994, KRWM picked up most of KLTX's former listeners, and ratings increased dramatically. (KLTX is now KJEB-FM.) Sandusky Radio, owner of longtime rival KLSY, bought KRWM in September 1996, and would rebrand the station as "Warm 106.9". In the early 2000s, KRWM moved to a more mainstream adult contemporary direction, eliminating some of the softer artists and adding a bit more tempo.^{[12][13][14][15][16][17][18][19][20][21][22]}

In July 2013, Sandusky announced it would sell its radio holdings in Seattle and Phoenix, Arizona, to Hubbard Broadcasting. The sale was completed that November.^[23]

KRWM had been the flagship station of Delilah Rene's syndicated evening program for Premiere Networks. Delilah lives in the Seattle area and the show had been heard on KRWM before its nationwide rollout. In mid-July 2014, KRWM discontinued airing the show. The program currently airs on Soft AC competitor KSWD.

References

1. "Facility Technical Data for KRWM". Licensing and Management System. Federal Communications Commission.
2. "HD Radio station guide for Seattle–Tacoma, WA". Archived from the original on 2015-07-22. Retrieved 2015-05-31. HD Radio Guide for Seattle-Tacoma
3. http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/sta_det.pl?Facility_id=53870 KRWM digital status
4. Broadcasting Yearbook 1966 page B-161
5. "KNUA Radio - TV Spot 1". YouTube. 15 October 2015. Archived from the original on 2021-12-14.
6. http://www.americanradiohistory.com/Archive-RandR/1980s/1987/RR-1987-09-11.pdf ^{[bare URL PDF]}
7. http://www.americanradiohistory.com/Archive-Mediatrix/Mediatrix-Seattle-1986.pdf ^{[bare URL PDF]}
8. "KNUA - Sound FM 106.9 - Seattle Washington Radio Station - TV Commercial (1989)". YouTube. 13 September 2020. Archived from the original on 2021-12-14.
9. http://www.americanradiohistory.com/Archive-RandR/1990s/1990/RR-1990-08-31.pdf ^{[bare URL PDF]}
10. "107.1 FM Seattle - 1991". YouTube. 29 November 2023.
11. http://www.americanradiohistory.com/Archive-RandR/1990s/1992/RR-1992-10-23.pdf ^{[bare URL PDF]}
12. "Warm 106.9 TV Commercial (Winter 2016 :15 A) (KRWM-FM Seattle)". YouTube. 24 September 2016. Archived from the original on 2021-12-14.
13. "Warm 106.9 TV Commercial (Winter 2016 :15 B) (KRWM-FM Seattle)". YouTube. 24 September 2016. Archived from the original on 2021-12-14.
14. "Warm 106.9 TV Commercial (Winter 2016 :15 C) (KRWM-FM Seattle)". YouTube. 24 September 2016. Archived from the original on 2021-12-14.
15. "Warm 106.9 TV Commercial (Winter 2016 :15 D) (KRWM-FM Seattle)". YouTube. 24 September 2016. Archived from the original on 2021-12-14.
16. "Warm 106.9 TV Commercial (Winter 2016 :30) (KRWM-FM Seattle)". YouTube. 24 September 2016. Archived from the original on 2021-12-14.
17. "Warm 106.9 Seattle's Number One Choice TV Commercial (Winter 2018 :15A) (KRWM Seattle)". YouTube. 23 April 2018. Archived from the original on 2021-12-14.
18. "Warm 106.9 Seattle's Number One Choice TV Commercial (Winter 2018 :15B) (KRWM Seattle)". YouTube. 23 April 2018. Archived from the original on 2021-12-14.
19. "Warm 106.9 Seattle's Number One Choice TV Commercial (Winter 2018 :30A) (KRWM Seattle)". YouTube. 23 April 2018. Archived from the original on 2021-12-14.
20. "Warm 106.9 Seattle's Number One Choice TV Commercial (Winter 2018 :30B) (KRWM Seattle)". YouTube. 23 April 2018. Archived from the original on 2021-12-14.
21. "Warm 106.9 Seattle's Number One Choice TV Commercial (Winter 2018 :30C) (KRWM Seattle)". YouTube. 23 April 2018. Archived from the original on 2021-12-14.
22. "Today's Hits. Yesterday's Favorites". YouTube. 25 January 2021. Archived from the original on 2021-12-14.
23. Hubbard Acquires Sandusky Broadcasting

External links

• Official website
• Facility details for Facility ID 53870 (KRWM) in the FCC Licensing and Management System
• KRWM in Nielsen Audio's FM station database