Fast food restaurant chain in Pakistan
KFC Pakistan (Urdu: کینٹکی فرائیڈ چکن پاکستان or کے ایف سی) is the Pakistani franchise of KFC which operates 128+ locations across Pakistan with 10,000 employees.[2][3][4] Its first restaurant was established in Karachi in 1997.[5]
History
KFC Pakistan had its first franchises in the late '60s to early '70s.[6]
In June 1997, KFC was introduced to Pakistan through the Belgian Artal group, seeing initial success in Karachi.[5] However, following Pakistan's 1998 nuclear tests and ensuing US sanctions, KFC faced operational challenges due to its import-dependent supply chain.[5] This resulted in ownership transferring to the Cupola Group in 2001.[5]
By 2014, the brand faced challenges, prompting Yum! Brands to introduce managerial changes.[5] Based on AC Nielsen research, KFC adjusted its market positioning and pricing, and updated its outlets and digital platforms.[5]
KFC now contributes PKR 10 million in taxes to the Government of Pakistan.[7]
Food Items
KFC Pakistan's menu consists of burgers, sandwiches, fried chicken, nuggets, hot wings, French fries, rice dishes, twister wraps and drinks.[2] KFC in Pakistan introduced a new food item named "Zingeratha" which is a fusion of the Zinger and paratha, a traditional bread in Pakistan.[8] In January 2020, KFC Pakistan introduced Thai sweet chili wings and Buffalo wings.[9]
Incidents
The American-based KFC branches became targets during anti-American protests in 2005, resulting in the burning of the Gulshan-e-Iqbal branch, and the tragic deaths of six people.[10] This prompted the franchise to rebrand itself as a Pakistani-run business.
As per local journalist from Mirpur Khas, KFC Mirpur Khas branch was robbed by some gunmen in 2023 at late night.
Gallery
References
See also
