The single was announced by the band on March 14, 2017 on their YouTube channel, followed by an acoustic snippet. It was released on May 26, 2017 on iTunes as a digital single.
Background
On May 13, 2017 the band announced the Middle of Everywhere World Tour,[1] for celebrating their 25th anniversary as a band and 20 years of their debut studio album, Middle of Nowhere, which features their first hit, "MMMBop". On July 23, 2017, they announced a compilation album, called Middle of Everywhere – The Greatest Hits. It is scheduled to be released on September 8, 2017.[2]
Music video
The official music video was released on May 26, 2017. The cast features 11 of the band's 12 children.[3] The whole video was mostly filmed in black and white. It features clips of the children lip-syncing and enjoying the song alongside their fathers performing the song. Ending the bridge, the vocal leader Taylor breaks a guitar, followed by all black and white turning into color. At the end of the song, all the scenes become black and white again.
The drummer, Zac Hanson, told People magazine: "Featuring our own kids made sense because we knew they would share an honest performance”. Taylor added: “From the earliest conversations about this song, we imagined kids featured in the video to elevate the song’s message of unbridled optimism for the future”.[4]
