On December 10, Tony Khan announced that Sting would make his return to the Greensboro Coliseum for Holiday Bash on December 22. Greensboro Coliseum was the location of Sting's first world championship match, which was against Ric Flair at the 1988 Clash of the Champions.[4] Sting and Darby Allin were interviewed by Tony Schiavone backstage on the December 10 episode of Rampage about Sting's return to Greensboro, however, they were interrupted by FTR (Dax Harwood and Cash Wheeler) and their manager Tully Blanchard. On the December 15 episode of Dynamite, MJF faced Dante Martin for the AEW Dynamite Diamond Ring in the main event. After winning the ring for the third year in a row, FTR came out to celebrate with MJF but were attacked by Sting and Allin. CM Punk then came out to even the odds. A six-man tag team match with Punk teaming up with Sting and Allin against The Pinnacle (MJF and FTR) was made official for Holiday Bash.[5]
On the December 8 episode of Dynamite, The Varsity Blondes were interviewed by Tony Schiavone. Arena lights went out and Malakai Black appeared out of nowhere. He blew black mist in Julia Hart's eyes and then disappeared. The following week, Varsity Blondes' Griff Garrison challenged Black to a match which was made official for Holiday Bash.
After losing his AEW World Championship to Adam Page at Full Gear, Kenny Omega announced his hiatus[7] on the November 17 episode of Dynamite. After that, Adam Cole teamed up with Omega's The Elite members, The Young Bucks (Matt Jackson and Nick Jackson); they were eventually joined by Bobby Fish. On the December 15 episode, in a backstage segment, Cole announced to his teammates that he had the biggest Christmas gift for them and they would find out what it was at Holiday Bash. Cole was also scheduled for a match against Orange Cassidy on the same night.[8]
On the December 8 episode of Dynamite, Cody Rhodes interrupted Sammy Guevara by answering his AEW TNT Championship open challenge. Guevara accepted and the match was set for the Holiday Bash episode of Rampage. This rivalry goes back to 2019, when Rhodes faced Guevara in the first-ever match on the first-ever episode of Dynamite.[9]
Another match scheduled for the Christmas Day episode of Rampage was Hook against Bear Bronson. Hook made his debut on the December 10 episode of Rampage against Fuego Del Sol.
On December 17, while speaking on the Busted Open Radio podcast with David LaGreca and Mark Henry, Tony Khan announced that AEW would hold the "Owen Hart Cup", which would consist of both a men's and women's tournament. Initial information about the respective tournaments were announced on the December 17 episode of Rampage with more information to be revealed at Holiday Bash.[10]
The event opened with Orange Cassidy taking on Adam Cole. The Young Bucks and Best Friends also got involved in the match. In the end, Cole won after getting some help from the debuting Kyle O'Reilly. O'Reilly reunited with Adam Cole and Bobby Fish, the original three members of The Undisputed Era in WWE NXT. As they celebrated in the ring, The Young Bucks stood behind them, confused about what just happened.[11]
After the opening match, Tony Schiavone interviewed AEW World Champion Adam Page. They were interrupted by Bryan Danielson, who said that due to their championship match at Winter Is Coming ending in a draw, they would have a rematch for the AEW World Championship in two weeks during the debut broadcast of Dynamite on TBS on January 5, 2022, in Newark, New Jersey. Danielson then stated that he wanted to make sure there was a clear winner this time, so three judges have been selected to decide a winner in the case there was another time limit draw.[11]
Next, Wardlow, who was accompanied by Shawn Spears, defeated Shawn Dean in about one minute.[11]
Right after the match, Dan Lambert appeared in the crowd alongside Ethan Page and Scorpio Sky, talking about how unfair it was that Cody Rhodes was getting an AEW TNT Championship match against Sammy Guevara before one of Lambert's guys.[11]
After that segment, AEW aired special footage of Owen Hart in anticipation of the recently announced Owen Hart Cup.[11]
After that, Ruby Soho faced Nyla Rose, who was accompanied by Vickie Guerrero, in a semifinals match of the AEW TBS Championship tournament. Soho performed a No Future Kick on Nyla Rose to advance to the finals, taking place on the debut episode of Dynamite on TBS on January 5, 2022.[11]
In the penultimate match, Malakai Black faced Griff Garrison, who was accompanied by Brian Pillman Jr.. Black defeated Garrison in just three minutes and after the match, Black attacked Pillman Jr. also.[11]
Main event
In the main event, Sting made his long-awaited return to the Greensboro Coliseum to team up with CM Punk and Darby Allin to face The Pinnacle (MJF and FTR). Sting's face paint for this match included Punk's cross-armed logo. Punk also wore face paint, similar to Sting's old face paint before he took on the black and white "crow" look; Punk also wore similar ring gear of Sting's from that time. As the match went on, Sting performed several Stinger Splashes on his opponents. Every time MJF and Punk would be tagged-in at the same time, MJF would try to stay away from Punk. At one point, Punk chased MJF through the arena. In the end, Sting, Punk, and Allin defeated MJF and FTR. This match was Sting and Punk's first main event match in AEW.[11]