Happie Nuts

Happie Nuts
September 2010
CategoriesFashion
FrequencyMonthly
Circulation190,000[1]
PublisherInforest
First issueOctober 1997
CountryJapan
Based inTokyo
LanguageJapanese

Happie Nuts is a gal fashion magazine published monthly in Japan by Inforest Publishing. Targeted at women in their late teens and early 20s, Happie Nuts was highly oriented toward the style of oneh-gal ("o-neh-san gal", lit. "older-sister gal") and dark-skin.[2] Based in Tokyo,[3] it was in circulation between 1997 and 2016, and 2020 to present.

History

Happie Nuts was first published as Happie in October 1997. In late 2004, Happie changed its name to Happie Nuts. The change happened in the November 2004 issue.[4][5] It is a fashion magazine targeted to female teenagers.[6][7]

Happie Nuts spawned its special edition, Koakuma & Nuts, in October 2005, which later grew to be Koakuma Ageha as one of the highest-selling fashion magazines in Japan.[8]

In 2014 Happie Nuts was closed, but was restarted in July 2015.[5] However, the magazine ended publication again in March 2016.[5] Since then, the magazine started publication again in 2020.

Models

Its exclusive models are called "Nuts Mates",[4] which have included Ena Matsumoto, Sayoko Ozaki, Akane Satomi, Sayaka Taniguchi, Miyu Ishima, Saki Nanba, Eriko Tachiya, Shizuka Takeda, Hiromi, Akane Suda, and Nicole Abe.[9]

References

  1. ^ "Handling media : Happie Nuts" Archived 11 April 2011 at the Wayback Machine, Get & Co. (in Japanese)
  2. ^ "Happie Nuts" Archived 2022-07-13 at the Wayback Machine, Women's Fashion Magazine Guide (in Japanese)
  3. ^ Roman Cybriwsky (18 February 2011), Historical Dictionary of Tokyo, Scarecrow Press, p. 68, ISBN 978-0-8108-7489-3
  4. ^ a b "Happie Nuts" Archived 22 August 2011 at the Wayback Machine, Model Press (in Japanese)
  5. ^ a b c "Relaunched gyaru magazine Happie Nuts closes again". Japan Trends. 21 April 2016. Retrieved 30 April 2016.
  6. ^ "Report About Segment Change Due To Clarification Of Business Concept" Archived 23 March 2012 at the Wayback Machine, 28 May 2007, Sevenseas Holdings (the parent company of Inforest) (in Japanese)
  7. ^ R, Rajkumar. "Fashions of the 1960s". Retrieved 2023-07-21.
  8. ^ "Interview with the chief editor of 'Koakuma Ageha', there are only two things in the world : 'kawaii' or 'not kawaii'", 14 July 2009, Gigazine (in Japanese)
  9. ^ "Happie Nuts" [dead link‍] (http://www.l-f-tokyo.com/magazine/happienuts/), Ladies Fashion Tokyo (in Japanese)

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