Frndly TV was started by Bassil El-Khatib, who worked 12 years at Dish Network and Sling TV, and other former Dish executives who felt many of the streaming bundles were getting too big.[8][9] In October 2019, Frndly TV launched with 12 live TV channels and cloud DVR storage,[8] with channels that included Hallmark Channel, The Weather Channel, and Outdoor Channel.[10] In December 2019, TechHive awarded Frndly TV runner-up for the best new service of 2019.[11]
In 2021, Frndly TV added several channels with the addition of Dove Channel (March 2021),[9] via a deal with Cinedigm Networks as well as BYU TV (April 2021).[14] In June 2021, Frndly TV added two new channels owned by Allen Media Group, Recipe.TV and Local Now.[15] In July 2021, Frndly TV added getTV in a distribution agreement with Sony Pictures Television.[4]FETV (Family Entertainment Television) was also added the same month.[16] In August 2021, Circle network was added.[17]Hallmark Movies Now was made available in October 2021 as Frndly's first add on option to the service.[18] Frndly TV and GAC Media reached an agreement to add GAC Media channels, GAC Living and GAC Family, to the service in October 2021.[19] Frndly TV and A&E Networks reached a deal to add A&E's portfolio of channels such as A&E, History, and Lifetime to the streaming service on November 18, 2021. With the addition, the price of the service went up for the first time.[20]
Further additions were made in 2022, including the Family Movie Classics (FMC) channel being added to the service in January 2022.[21] In March 2022, Frndly TV announced a multi-year agreement with Weigel Broadcasting to bring five national TV networks to its lineup: MeTV, Heroes & Icons, Decades (now Catchy Comedy), Story Television, and Start TV. This made Frndly TV the first live TV streaming service to carry all five of the networks.[22] In June 2022, Frndly TV announced the addition of 3 new channels: Movies!, Dove Movies, and Crime & Investigation.[23][24] This bringing the live TV channel count to over 40 channels; however, Weigel Broadcasting's Movies! would not be added to the service until the following year. In December 2022, Frndly TV began adding more on-demand TV shows and movies from A&E networks at no additional charge.[25]
In January 2023, Frndly TV added the Cowboy Way Channel.[26] The following February, Frndly TV added Ion Television, Grit and Ion Mystery networks with an agreement with the E. W. Scripps Company.[27] After a long delay, Movies! was added to the service on February 3, 2023.[28] In September 2023, Frndly TV announced that MeTV+ would be coming to the service in October 2023.[29] This made Frndly TV the first streaming service to offer the channel. In addition, Frndly TV raised the price on all of their plans by $1.00 in September 2023.[30] In October 2023, Frndly TV added five new channels, MeTV+, Pursuit Channel, Waypoint TV, Justice Central and AccuWeather Network; however, the service dropped two channels, Sportsman Channel and World Fishing Network.[31][32]
In January 2024, Frndly TV lost Circle TV due to the network ending the OTA broadcast,and Frndly TV opted not to carry the broadcaster's streaming channel Circle Country;however, it gained two channels: Laff and Court TV. [33] On February 6, 2024, Frndly TV announced that it dropped the Curiosity Channel from their lineup. Bounce TV was added on February 14.[34] On April 10, 2024, Frndly TV announced it would add local non-Big Four affiliates in some markets by the end of April.[35] On April 17, 2024, Frndly TV announced the addition of four new add-ons: Lifetime Movie Club, History Vault, A&E Crime Central, & Great American Pure Flix. Lifetime Movie Club went live on April 16, with the rest of the add-ons scheduled to launch sometime in 2024.[36] On June 25, 2024, Frndly TV added MeTV Toons and Dabl to its lineup. [37][38]Aspire TV was added to the service on August 30.[39] On September 17, 2024, Frndly TV added ION+ to the service, and announced Craftsy TV would be added at a later date. The service also announced it would discontinue carrying three channels: Accuweather, Waypoint TV and Pursuit by September 27, 2024; however, only Accuweather and Waypoint were removed, and Pursuit is still on the service.[40][41]