Euthymol

Euthymol toothpaste

Euthymol is a brand of antiseptic, fluoride-free^[1] toothpaste distributed by LG H&H UK that is characterised by its bright pink colour and medicinal taste. It is also notable for its packaging, which is old fashioned, having merely a pattern and the product name.

The supply of Euthymol toothpaste was temporarily interrupted in mid-2013 while the product was reformulated due to changes in the European Cosmetics Regulation.^[2] The new formulation of Euthymol was released to supply chains in January 2014 and was available in stores in February 2014.

The name Euthymol is a portmanteau of the words eucalyptus and thymol, which were the active ingredients of the original formulation. This was marketed by Parke, Davis & Co. as far back as 1896,^[3] and as well as toothpaste it was sold as a variety of antiseptic powders and creams, which contained thymol, oil of wintergreen, menthol, eucalyptus oil, boric acid and indigo,^[4] though modern formulations only contain the first three of those ingredients (amongst other things).

See also

• List of toothpaste brands
• Index of oral health and dental articles

References

1. "What are the excipients in toothpastes?". SPS - Specialist Pharmacy Service. Archived from the original on 2020-02-16. Retrieved 2020-02-16.
2. Hawkes, Steve (2013-11-22). "Disappearance of famous pink toothpaste sparks black market rush on the internet". ISSN 0307-1235. Retrieved 2020-02-16.
3. "Trademark Electronic Search System (TESS)". tmsearch.uspto.gov. Archived from the original on 2020-02-16. Retrieved 2020-02-16. ^{[better source needed]}
4. Parke, Davis & Company (1900). Physician's Manual of Therapeutics. Parke, Davis & Co. p. 227.

External links

• Johnson & Johnson - Corporate site
• "The Best Fancy European Toothpaste (and It's Not Marvis)". nymag.com. 2018-04-02.