Holzman moved to Los Angeles in 1998 to play a role in founding Miramax's television arm, Miramax Television. While there, he helped develop a wide variety of projects, covering the full breadth of genres, including Kevin Smith's Clerks: The Animated Series, Kevin Williamson's Wasteland for ABC, Glory Days for The WB and The Nanny Diaries.[3][4][5] Holzman's first major unscripted hit series came after he developed and produced the HBO series Project Greenlight with Ben Affleck and Matt Damon, helping to drive the initial boom in popularity for reality television shows.[6] He was soon promoted to the top executive position at Miramax Television where he created the popular show Project Runway, which has run for 17 seasons to date and currently airs on Bravo in the United States.[7][8]
Katalyst Films
After his departure from Miramax, Holzman was hired in 2005 as president of Ashton Kutcher's production company Katalyst Films, best known for the MTV prank series Punk'd.[9] In 2005, Holzman developed and launched the reality television show Beauty and the Geek and developed Katalyst's inaugural slate of scripted programming.[6][7]
Independent producer
In 2006, Holzman left Katalyst to become an independent producer. While independent, he created and/or executive produced such primetime reality shows as the CW reality series Stylista, along with Desiree Gruber, Jane Cha, Tyra Banks and Ken Mok.[7][10] Holzman was inspired to create Stylista after a meeting with Anna Wintour.[11] Holzman also served as the executive producer on the first two seasons of the G4 reality series The Block. In 2009, he co-created Bravo reality series Work of Art: The Next Great Artist with Sarah Jessica Parker.[12][13][14][15]
Studio Lambert
Holzman founded and ran Studio Lambert's American business when it was launched in 2008, serving as the company's president.[7] He was recruited for the role by reality television executive Stephen Lambert. Lambert and Holzman's first collaboration was the CBS reality show Undercover Boss, which premiered to 38.7 million viewers after the Super Bowl, the largest audience ever for a new series following the Super Bowl.[16] The show went on to earn two Primetime Emmy Awards.[6][17] In November 2010, Holzman and Lambert published a book entitled Undercover Boss: Inside the TV Phenomenon That Is Changing Bosses and Employees Everywhere.[18][19]
In 2014, Holzman executive produced the critically acclaimed documentary The Seven Five, chronicling the misdeeds of the infamous, corrupt NYC cop Michael Dowd.[24] The documentary is currently being adapted into a scripted feature by Sony Pictures and Annapurna, with Holzman producing.[25][26]
The Intellectual Property Corporation (IPC)
In 2016, Holzman left All3Media America to found and launch The Intellectual Property Corporation (IPC), assuming the role of CEO. Aaron Saidman, previously the EVP of All3Media America, joined him as co-founder and president. The company was financed by private equity investors, Sheldon Yellen, Michael G. Rubin, and David J. Adelman. Yellen and Rubin had both previously appeared on Undercover Boss.[27] As CEO of IPC, Holzman oversees the company's day-to-day operations and its diverse slate of series, features, and projects in development across broadcast, cable and the major streaming services. As President of SPT Nonfiction, Holzman oversees the independent production companies which form the SPT Nonfiction group: 19 Entertainment & 19 Recordings, Sharp Entertainment, B17 Entertainment, Maxine, This Machine Filmworks, Trilogy Films, House of Non-Fiction, and The Intellectual Property Corporation.[citation needed]
IPC soon went into production on its inaugural series, Leah Remini: Scientology and the Aftermath for A&E, and was the television network's highest rated premiere in two years.[28] The series became a commercial and critical success, winning a Primetime Emmy Award in 2017.
At IPC, Holzman has created and produced a broad range of unscripted television series, including Living Undocumented for Netflix,[29]Free Meek[30] and This Giant Beast That Is The Global Economy for Amazon, The Substitute and America's Most Musical Family for Nickelodeon, Kingpin for History, Active Shooter: America Under Fire for Showtime, Mind Field for YouTube Premium, Sticker Shock for Discovery, and the critically acclaimed feature documentary Operation Odessa, which currently holds a "100% Fresh" rating on Rotten Tomatoes.[31][32][33]
In 2017, The Hollywood Reporter included Holzman and Saidman on their list of "Reality TV's Ruling Class: The Top 10 Players of 2017."[34] In 2019, it was announced that Holzman would serve as a producer on the HBO drama series Dirty Thirty, created by Courtney Kemp. The project is currently in development.[35]
In May 2021, Deadline announced Holzman will be the executive producer of The D'Amelio Show.[36]
Industrial Media
In 2018, Core Media acquired The Intellectual Property Corporation and immediately relaunched as Industrial Media, with Holzman assuming the role of CEO and board member, while remaining the CEO of IPC. Aaron Saidman became president of Industrial Media, while remaining the president of IPC. Comprising 19 Entertainment, Sharp Entertainment, B17, and The Intellectual Property Corporation, Industrial Media had over 40 series on 20 different networks at launch.[37]
Industrial Media has since entered deals with production companies including RJ Cutler's This Machine and Don Cheadle's Radicle Act.[38][39]
In March 2022, Sony Pictures Entertainment acquired Industrial Media and Holzman was named President of Sony Pictures Television Nonfiction. As President of SPT Nonfiction, Holzman oversees the independent production companies which form the SPT Nonfiction group: 19 Entertainment & 19 Recordings, Sharp Entertainment, B17 Entertainment, Maxine, This Machine Filmworks, This Radicle Act Productions, Trilogy Films, House of Non-Fiction, and The Intellectual Property Corporation.[citation needed]
Entrepreneurial endeavors
In 2008, Holzman invented the frozen novelties Q-Bee Treats, rice crispy treats and brownies filled with ice cream. The novelties were sold nationwide in stores such as Whole Foods and Safeway.[42] In 2010, Holzman became a founding and managing partner of The Meatball Shop restaurant group. In 2014, he became a founding partner of Itani Ramen in Oakland, California. Both restaurants were partnerships led by Holzman's brother, celebrity chef Daniel Holzman.[43][44]