E3 2009

Electronic Entertainment Expo 2009
Genre	Multi-genre
Begins	June 2, 2009
Ends	June 4, 2009
Venue	Los Angeles Convention Center
Location(s)	Los Angeles, California
Country	United States
Previous event	E3 2008
Next event	E3 2010
Attendance	41,000
Organized by	Entertainment Software Association
Filing status	Non-profit

The Electronic Entertainment Expo 2009 (E3 2009) was the 15th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 2, 2009, and ended on June 4, 2009, with 41,000 total attendees.

Major hardware announcements during the show included Microsoft's Project Natal and both Sony's PSP Go and PlayStation Move, while major software announcements included Left 4 Dead 2, Metal Gear Solid: Rising, Halo: Reach, Final Fantasy XIV, New Super Mario Bros. Wii, Super Mario Galaxy 2, and Monado: Beginning of the World.

History

Main article: History of E3

The E3 2009 was greatly expanded in terms of size from the previous two years as it was reopened to all qualified computer and gaming audiences. In 2007, the E3 was restructured, downsized and renamed to the E3 Media and Business Summit. The move was widely criticized by those both within and outside the gaming industry. The following 2007 and 2008 E3 summits attracted very few attendees in contrast to previous years; E3 2007 attracted only 10,000 attendees and E3 2008 attracted 50% less, 5,000 attendees.

The E3 2009 aimed to return E3 to its 'pre-E3 2007' state, by reopening it to a larger audience allowing more attendees. As well as having a larger venue and allowing more exhibitors, E3 2009 also reverted its name to Electronic Entertainment Expo. However, like pre-2007, the event was still not open to the general public.

Floor Layout

E3 2009 was held at the Los Angeles Convention Center with the show occupying the South and West Halls as well as the first floor.

West Hall

The west hall housed both Sony Computer Entertainment and Nintendo as well as third-party publishers Activision, Bethesda, Capcom, THQ and Atlus. It also housed GameSpot's media booth.

South Hall

The south hall housed a larger number of publisher booths, including Microsoft, Square Enix, Koei, Ubisoft, Namco Bandai, Warner Bros., Disney, Eidos, MTV Games, EA, Sega and Konami. This was also where the majority of G4's media coverage took place, and in the media and bloggers lounge.

First Floor

The first floor housed sub booths of publishers on the ground floor, such as Square Enix, Sega, Capcom and Activision. It also housed the main booths of other publishers, such as LucasArts and Majesco Entertainment.

List of featured games

Xbox 360 Alan Wake Crackdown 2 Banjo-Kazooie: Nuts & Bolts Forza Motorsport 3 Halo: Reach Call of Duty: Modern Warfare 2 (also for PS3, PC) Halo 3: ODST SpongeBob's Truth or Square (video game) (also for Wii, PSP, DS) Left 4 Dead 2 (also for PC) Perfect Dark (Xbox Live Arcade) Shadow Complex (Xbox LIVE Arcade) Project Natal Facebook on Xbox LIVE Twitter on Xbox LIVE Last.fm on Xbox LIVE

Wii Metroid: Other M Monado: Beginning of the World New Super Mario Bros. Wii Super Mario Galaxy 2 Tornado Outbreak (also for 360, PS3) Wii Fit Plus Wii Sports Resort Wii Vitality Sensor Nintendo DS Golden Sun DS The Legend of Zelda: Spirit Tracks Mario & Luigi: Bowser's Inside Story Scribblenauts Kingdom Hearts 358/2 Days PC Mafia II APB Star Wars: The Old Republic

PlayStation 3 Agent Final Fantasy XIV (also for PC) Katamari Forever The Last Guardian ModNation Racers MAG Heavy Rain Assassin's Creed 2 (also for 360, PC) Ratchet & Clank Future: A Crack in Time White Knight Chronicles Gran Turismo 5 God of War III Uncharted 2: Among Thieves PlayStation Move 50 New PSone Classics PlayStation Portable PlayStation Portable Go Gran Turismo Mobile Metal Gear Solid: Peace Walker Resident Evil Portable Jak and Daxter: The Lost Frontier

Capcom Tatsunoko vs. Capcom: Ultimate All Stars (Wii) Electronic Arts Crysis 2 (PC, PS3, X360) Konami Metal Gear Solid: Rising (PC, PS3, X360) Castlevania: Lords of Shadow (PS3, X360) MTV Games The Beatles: Rock Band (PS3, Wii, X360) Square Enix Front Mission Evolved (PC, PS3, X360) Nier (PS3, X360) Supreme Commander 2 (PC, X360) THQ WWE Smackdown vs. Raw 2010 (PC, PS3, X360, DS, PS2, Wii, PSP, Mobile Phone)

Notable exhibitors list

• 2K Games
• Activision
• Atlus
• Bungie
• Bethesda
• Blizzard
• Capcom
• Codemasters
• Disney
• Eidos
• EA
• Ignition
• Koei
• Konami
• LucasArts
• Microsoft
• MTV Games
• Namco Bandai
• Nintendo
• Paradox
• Rockstar
• Sega
• SNK Playmore
• Sony
• Square Enix
• Tecmo
• THQ
• Ubisoft
• Warner Bros.
• Valve

Atari was originally due to exhibit at E3 2009 but pulled out at the last minute. The reasons for this sudden withdrawal are still currently unclear.^[1][2]

Notable press conferences

• Microsoft

Date: June 1, 2009

Host(s): John Schappert

Notable Speakers: Hideo Kojima, Paul McCartney, Ringo Starr, Tony Hawk, Yoshinori Kitase, Cliff Bleszinski, Steven Spielberg

Hardware Announcements: Project Natal

Microsoft reveals Project Natal, a detection, recognition and motion sensing device for the Xbox 360. Kojima revealed Metal Gear Solid: Rising as the first Metal Gear Solid game on Xbox 360, although the game will also be available for PlayStation 3 and PC. The Beatles: Rock Band was featured. Crysis 2 was announced. Trailers for Crackdown 2, Tom Clancy's Splinter Cell: Conviction, Dante's Inferno, Mass Effect 2, Left 4 Dead 2, and The Saboteur were shown. Halo: Reach was announced by Bungie. Turn 10 Studios announced Forza Motorsport 3, to be released October 2009. Facebook and Twitter revealed to get their own programs on the 360. Gameplay for Modern Warfare 2, Assassin's Creed II, Tom Clancy's Splinter Cell: Conviction, Alan Wake, Halo 3: ODST, Forza Motorsport 3, and Final Fantasy XIII was shown. Also, a new upcoming game for Xbox Live Arcade is Shadow Complex, showed by Epic Games and Chair Entertainment.^[3]

• Nintendo

Date: June 2, 2009

Host(s): Reggie Fils-Aimé, Cammie Dunaway

Notable Speakers: Satoru Iwata

Hardware Announcements: Wii Vitality Sensor

Nintendo unveiled New Super Mario Bros. Wii which supports up to 4 player co-op. Golden Sun DS was announced. WarioWare D.I.Y. was announced for DS. Super Mario Galaxy 2 was announced for Wii, making the Wii the first console since the Super Nintendo Entertainment System to have two core Mario platformers. Wii Fit Plus was announced. More gameplay for Wii Sports Resort was shown. Mario & Luigi: Bowser's Inside Story was also announced for Fall 2009 . Kingdom Hearts 358/2 Days were featured. Third party games Resident Evil: The Darkside Chronicles, Dead Space: Extraction, and The Conduit were highlighted. In a private roundtable meeting, Miyamoto showed concept art for The Legend of Zelda: Skyward Sword and hopes to release it by 2010.^[4]

• Sony

Date: June 2, 2009

Host(s): Jack Tretton

Notable Speakers: Hideo Kojima, Kazuo Hirai

Hardware Announcements: PlayStation Move, PSP Go

Sony revealed the PlayStation Move prototype which uses the PlayStation Eye for 1:1 tracking. A new trailer for Final Fantasy XIII was shown. Square Enix announced Final Fantasy XIV, due to be released in 2010. Metal Gear Solid: Peace Walker was announced. The PSP Go was featured. New gameplay demos of Uncharted 2: Among Thieves and God of War III were debuted. Other games shown were Assassin's Creed II, ModNation Racers, Team Ico's The Last Guardian and Gran Turismo 5.^[5]

Media coverage

G4 was the official broadcaster of E3 2009. G4 offered 22 hours of live event coverage, coverage of all 5 major press conferences and exclusive interviews with gaming executives. G4's coverage began on-air and online (at G4TV.com) on Monday, June 1 and continued through Thursday, June 4. G4 also covered many exclusive game demos at E3 2009 as well as Steve Wiebe's unsuccessful world record Donkey Kong high score attempt.^[6]

Attendance

At E3 2009 there was a total 41,000 attendees, which is only a 41% reduction of the 70,000 attendee high from 2005 and an 820% increase on the previous year's (2008's) E3. These attendees came from 78 countries and viewed products from 216 different exhibitors.^[7]

Awards

A majority of the industry leading media outlets award Game of the Show. Additional awards pertaining to more specific categories based on platform and genre are also given.

E3 2009 Best of Show Winners

• 1UP.com - Uncharted 2: Among Thieves^[8]
• Game Critics Awards - Uncharted 2: Among Thieves^[9]
• GameSpot - Scribblenauts^[10]
• GameSpy - Scribblenauts^[11]
• GameTrailers - God of War III^[12]
• X-Play - Uncharted 2: Among Thieves^[13]

IGN

Best Action Game	Best Fighting Game
Alan Wake Brütal Legend God of War III Splinter Cell Conviction Uncharted 2: Among Thieves	Tatsunoko vs. Capcom: Ultimate All-Stars Dissidia: Final Fantasy King of Fighters XII Marvel Vs. Capcom 2 Tekken 6
Best Music/Rhythm Game	Best Platforming Game
DJ Hero Beatles Rock Band Def Jam Rapstar Karaoke Revolution	LittleBigPlanet (PSP) Drawn to Life: The Next Chapter Jak & Daxter: The Lost Frontier New Super Mario Bros. Wii 'Splosion Man
Best Racing Game	Best Role Playing Game
Forza Motorsport 3 Gran Turismo (PSP) Dirt 2 ModNation Racers Need for Speed: Shift	Mass Effect 2 Alpha Protocol Dragon Age: Origins Final Fantasy XIII White Knight Chronicles
Best Shooting Game	Best Sports Game
Call of Duty: Modern Warfare 2 Halo: ODST Left 4 Dead 2 Lost Planet 2 Red Steel 2	Fight Night Round 4 FIFA 10 Madden NFL 10 Tiger Woods 10 Wii Sports Resort
Best Strategy Game	Best Graphics Technology
Supreme Commander 2 East India Company Hearts of Iron 3 Order of War R.U.S.E.	Uncharted 2: Among Thieves Assassin's Creed 2 Alan Wake God of War III Mass Effect 2
Best Artistic Design	Best Non-playable Presentation
The Last Guardian Assassin's Creed 2 Brütal Legend Muramasa: The Demon Blade The Saboteur	The Last Guardian Crackdown 2 Gran Turismo 5 Super Mario Galaxy 2
Best PC Game	Overall Game of Show
Star Wars: The Old Republic Dragon Age: Origins Left 4 Dead 2 Mass Effect 2 Supreme Commander 2	Scribblenauts Alan Wake Mass Effect 2 Call of Duty: Modern Warfare 2 Uncharted 2: Among Thieves

^[14]

References

1. "Atari Nixes Official E3 Presence". Kotaku. May 12, 2009. Retrieved June 1, 2009.
2. "E3 Exhibitor List". E3Expo. June 2–4, 2009. Archived from the original on September 17, 2009. Retrieved June 1, 2009.
3. "E3 2009: Microsoft Press Conference Part 1". IGN. June 4, 2009. Archived from the original on June 14, 2009. Retrieved January 25, 2010.
4. "E3 2009: Nintendo Press Conference Part 1". IGN. June 5, 2009. Retrieved January 25, 2010.
5. "E3 2009: Sony Press Conference Part 1". IGN. June 5, 2009. Retrieved January 25, 2010.
6. "G4 Named Official Broadcaster of 2009 Electronic Entertainment Expo, Securing Unprecedented Television Rights to Gaming Industry's Biggest Event". E3. April 21, 2009. Archived from the original on September 19, 2016. Retrieved June 1, 2009.
7. Gamasutra - 2009 E3 Confirms 41,000 Attendees, June 2010 Return
8. "1Up's Best Games of E3 2009". 1UP.com. Archived from the original on June 5, 2011. Retrieved June 2, 2010.
9. "2009 Game Critics Awards Winners". Game Critics Awards. Archived from the original on February 19, 2012. Retrieved June 2, 2010.
10. "Editor's Choice Awards 2009". GameSpot. Archived from the original on November 6, 2012. Retrieved June 2, 2010.
11. "GameSpy's Best of E3 2009 Awards". GameSpy. June 10, 2009. Retrieved June 2, 2010.
12. "GameTrailers Best of Show 2009". GameTrailers. June 18, 2009. Retrieved June 2, 2010.
13. Andrew Pfilster (June 8, 2009). "X-Play's Best of E3 2009". X-Play. Archived from the original on November 25, 2014. Retrieved June 2, 2010.
14. IGN Editorial Staff (June 12, 2009). "IGN's Overall Best of E3 2009 Awards". IGN. Archived from the original on May 12, 2010. Retrieved November 16, 2009.

External links

• E3 2009 coverage: 1UP, E3coverage.com, G4, Gamespot, IGN, Joystiq, UGO E3.net