When it was first made in 1879, it was Initially known as Buchanan's Blend and then House of Commons (after the British House of Commons).[1] Its nickname, referring to the black and white labelling, was eventually adopted as the official brand instead.[2] The brand's motif (featuring a black Scottish Terrier and a white West Highland White Terrier) was conceived by James Buchanan during the 1890s.[3]
In 1968, the Black & White brand featured in an important trademark infringement case, Maier Brewing Co. v. Fleischmann Distilling Corp., 390 F.2d 117 (9th Cir. 1968), when a brewing company started manufacturing beer under the brand name "Black and White".[4]
In his 1928sonnetHuppy: The Life o' Riley, Americanwar poetJohn Allan Wyeth describes an incident that took place in the French village of the same name, where Wyeth was serving with the 33rd U.S. Division during World War I. It was sometime between June 1 and 8, 1918. While on a nighttime carouse with his fellow Doughboys, Lt. Wyeth and his buddies found a village café and marched inside over the protests of the proprietress, who insisted that her place of business was closed. One of the soldiers replied, "Allez toot sweet," (Allez tout de suite means, "Go right away"), "to hell!" One of the soldiers ordered Black and White Scotch whisky. As the proprietress obliged, another Doughboy launched into a rendition of the new song, "You're in the Army Now".[6]
A bottle is seen on a table in a bar somewhere in the Congo in Tarzan Escapes (1936).
Dick Diver, the main character in F. Scott Fitzgerald's 1934 novel, Tender is the Night, orders "The Blackenwite with siphon", symbolising clarity, but the French barman only has "Johnny Walkair", symbolising business as usual. He is later reported to smell of whiskey rather than whisky.
James Bond shares a bottle with Felix Leiter and Quarrel in Pussfella's Bar in the 1962 film Dr. No.
In the novel, Scruffy by Paul Gallico, a case of Black & White Scotch is the price the British must pay a Spaniard for his female Barbary ape as OIC Apes Maj. Tim Bailey and the MI-5 boffins strive to ensure Churchill’s (true) order that the ape packs be kept up to strength.
Marcello Mastroianni drank Black & White with his father, his lady friend, and Paparazzo (played by Walter Santesso) (Paparazzo actually placed the order for the bottle of Black & White) in the Fellini classic film La Dolce Vita.
Herbert Kilpin, co-founder and first captain of football club AC Milan, claimed that "the only way to forget a conceded goal was to drink a sip of the hard stuff"; he reportedly kept a bottle of Black & White whisky in a hole behind the goal for such an occasion.[7]
In the Czech movie Kamarád do deště II – Příběh z Brooklynu a bottle of this whisky was present in the hotel room and later Marek Vašut took it home.
Frasier Crane's friend Dr. Lawrence Crandell orders a Black & White neat in season 7 episode 22 of Cheers. However, due to continuity error (most likely), it was served over rocks.
When the antagonist in Paul Auster's 1986 novella, Ghosts (which was published as the second part of Auster's The New York Trilogy), orders a Black and White on the rocks, he is effectively revealing his identity to the novella's protagonist.
Walt Disney reportedly ended his work days with one of his favorite cocktails, a Scotch Mist: Black & White poured over crushed ice with a lemon twist[8]
Along with Haig, Black & White was a favorite Scotch whisky of Dean Martin.[9]
Black & White was the favorite Whisky of Ludwig Erhard, the second chancellor of the German Federal Republic.[10]
In the 1969 movie Monte Carlo or Bust!, Peter Cook and Dudley Moore have their Black and White Scotch confiscated at approximately 1:01:00 into the movie.
In the 1977 French movie The Apprentice Heel, a bottle of Black and White Scotch can be seen being poured at 58:35.
In the 1969 American movie The Appointment, a Black and White Scotch logo can be seen above the bar at 1:52.
Black and White whisky figures prominently in the 1984 Malayalam (Indian) movie "Bharya Oru Devatha"
In the 1969 BBCMonaco Grand Prix documentary entitled "Wheelbase", an advertisement for Black and White can be seen at the exit of the tunnel at 21:27
In the 1965 movie Slalom (film), a bottle of Black and White can be seen next to a Martini bottle on top of a bar at the 98th minute.
In the 1965 movie Seven Golden Men, an advertisement for Black and White can be seen on a billboard canvas in the background.
In the 1966 movie Sex Quartet, actress Capucine orders Black and White multiple times and a case of bottles can be seen in the movie.
References
^MacLean, Charles (2011). Great Whiskies. Dorling Kindersley Limited.
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