Bee Movie debuted in New York City on October 25, 2007, and was released in theaters in the United States on November 2. It received mixed reviews from critics, who praised its humor and voice cast but criticized its plot and lack of originality. Despite this, it was a box-office disappointment, grossing $293.5 million worldwide on a budget of $150 million. Nevertheless, it has since gathered a cult following, partly driven by Internet memes of the film shared on social media, which most often lampoon the film's surreal premise, script and celebrity cameos.
Plot
Barry B. Benson, an idealistic honey bee who has the ability to talk to humans, has recently graduated from college and is about to enter the hive's honey-making workforce, Honex Industries, with his best friend, Adam Flayman. Barry is initially excited, but his ambitious, insubordinate attitude emerges upon discovering that his choice of job will never change once picked. Later, the two bees run into a group of pollen jocks, bees who collect pollen from flowers outside the hive, and they offer to take Barry with them if he is "bee enough". While on his first pollen-gathering expedition in New York City, Barry gets lost in the rain, and ends up on the windowsill of a human florist named Vanessa Bloome. Upon noticing Barry, Vanessa's boyfriend Ken attempts to squash him, but Vanessa gently catches and releases Barry outside, saving his life.
Barry later returns to express his gratitude to Vanessa, breaking the sacred law that bees are not to communicate with humans. Barry and Vanessa develop a close friendship, bordering on attraction, and spend time together. When he and Vanessa are in a grocery store, Barry discovers that the humans have been stealing and eating the bees' honey for centuries. He decides to journey to Honey Farms, which supplies the grocery store with its honey. Incredulous at the poor treatment of the bees in the hives, including the use of bee smokers to incapacitate colonies, Barry decides to sue the human race to put an end to exploitation of the bees, with Vanessa agreeing to help.
Barry's mission attracts wide attention from bees and humans alike, with countless spectators attending the trial. Although Barry is up against tough defense attorney Layton T. Montgomery, the trial's first day goes well. That evening, Barry is having dinner with Vanessa when Ken shows up. Vanessa leaves the room, and Ken expresses to Barry that he hates the pair spending time together. When Barry leaves to use the restroom, Ken ambushes and attempts to kill him, only for Vanessa to intervene and break up with Ken. The second day at the trial, Montgomery unleashes an unrepentant character assassination against the bees, leading a deeply offended Adam to sting him. Montgomery immediately exaggerates the stinging to make himself seem the victim of an assault while simultaneously tarnishing Adam. Adam's actions jeopardize the bees' credibility and his life, though he recovers. The third day, Barry wins the trial by exposing the jury to the torturous treatment of bees, particularly use of the smoker, and prevents humans from stealing honey from bees ever again. Having lost the trial, Montgomery cryptically warns Barry that a negative shift of nature is imminent.
Sure enough, with Honex stopping honey production and all bees, including the vitally important pollen jocks put out of a job, all the world's flowers begin to die out without any pollination. Before long, the last remaining flowers on earth are being stockpiled in Pasadena, California, intended for the last Tournament of Roses Parade. Barry and Vanessa travel to the parade and steal a float, which they load onto a plane. They hope to bring the flowers to the bees so they can re-pollinate the world's last remaining flowers. When the plane's captain explains that the flight will be delayed due to bad weather, Barry attempts to talk to the pilots, only for them to knock each other out while attempting to kill Barry. With help from Barry and the bees from Barry's hive, Vanessa is able to land the plane safely.
Barry becomes a member of the pollen jocks, and they fly off to a flower patch. Armed with the pollen of the last flowers, Barry and the Pollen Jocks reverse the damage and save the world's plants, restarting the bees' honey production. Later on, Barry runs a law firm at Vanessa's flower shop titled "Insects at Law", which handles disputes between animals and humans. While selling flowers to customers, Vanessa offers certain brands of honey that are "bee-approved".
The development of Bee Movie began in 2003, when Steven Spielberg approached DreamWorks Animation CEO and co-founder Jeffrey Katzenberg after Jerry Seinfeld asked him to make an animated film featuring insects. Seinfeld spent a week in Los Angeles working on it. Teleconferencing system HP Halo was installed in Seinfeld's office in New York, enabling him to work on the film and interact between coasts. Seinfeld said he set the film in New York because it was "the Tigris and Euphrates of comedy", and Katzenberg was the main reason for making the film.[2] The budget was approximately $150million.[1] Spielberg appeared in two live-action trailers for this film in November 2006 and early 2007 where he interacted with Seinfeld, who wore a bee costume.
Release
Bee Movie debuted in New York City on October 25, 2007,[1][3] followed by a premiere on October 28, in Los Angeles.[4] It was released in the United States on November 2.[5] The film was produced by DreamWorks Animation and Columbus 81 Productions, and distributed by Paramount Pictures.[6][7]Bee Movie Game was released in October 2007 for multiple platforms.[8]
Brach's sold Bee Movie candy corn "made with real honey" and also held a sweepstakes with the grand prize being a trip for four to New York City. General Mills placed cereal spoons and hand buzzers inside cereal boxes promoting Bee Movie. Customers could save 50 cents if they bought two Fruit by the Foot, Fruit Gushers, and Fruit Roll-Ups products featuring Bee Movie on their packaging. McDonald's offered six Bee Movie toys in its' Happy Meals, while the company's advertising pointed customers towards white meat chicken nuggets, apple dippers, and low-fat milk. The Happy Meal and Conservation International websites both invited kids to take the "Bee Good to the Planet" pledge to protect the environment, and McDonald's supported Conservation International's efforts to protect bee habitats in South Africa and Mexico.[9]
Paramount Home Entertainment released Bee Movie on DVD (single- and double-disc) on March 11, 2008,[10] and on Blu-ray on May 20.[11] The DVD extras include the "Inside the Hive: The Cast of Bee Movie" and "Tech of Bee Movie" featurettes, "We Got the Bee" music video, "Meet Barry B. Benson" feature, interactive games, a filmmaker commentary, alternate endings, lost scenes, the live-action trailers, and Jerry's Flight Over Cannes.[10][12] An HD DVD version of the film was canceled after the discontinuation of that format.[13] The DVD release of Bee Movie was promoted with a $3 mail-in rebate offer from Blue Diamond Growers and a coupon for $1 off Sue Bee honey products.
Reception
Box office
Bee Movie earned $126.6million in the United States and Canada and $166.9million in other countries, for a worldwide total of $293.5million.[1] DreamWorks Animation reported that the film made $27.3million in home media revenues.[14]
The film was released with American Gangster and Martian Child on November 2, 2007.[1][15]Bee Movie earned $10.2million on its first day. The film debuted at second earning $39.1million from 3,928 theaters.[16] Its second weekend earnings dropped by 32 percent to $26million,[17][18] and followed by another $14.3million the third weekend.[19]Bee Movie completed its theatrical run in the United States and Canada on February 14, 2008.[20]
Critical reception
Bee Movie has an approval rating of 50% based on 174 professional reviews on the review aggregator website Rotten Tomatoes, with an average rating of 5.6/10. Its critical consensus reads, "Bee Movie has humorous moments, but its awkward premise and tame delivery render it mostly forgettable."[21]Metacritic (which uses a weighted average) assigned Bee Movie a score of 54 out of 100 based on 34 critics, indicating "mixed or average reviews".[22] Audiences polled by CinemaScore gave the film an average grade of "B+" on an A+ to F scale.[23]
Michael Phillips of the Chicago Tribune gave the film two and a half stars out of four, saying "It's on the easygoing level of Surf's Up, and a full tick up from, say, Over the Hedge or The Ant Bully. But given the Seinfeld pedigree it's something of a disappointment."[24] Peter Travers of Rolling Stone gave the film three out of four stars, saying "At its relaxed best, when it's about, well, nothing, the slyly comic Bee Movie is truly beguiling."[25] Desson Thomson of The Washington Post said, "Bee Movie feels phoned in on every level. The images, usually computer animation's biggest draw, are disappointingly average. And as for the funny stuff, well, that's where you were supposed to come in."[26]
A. O. Scott of The New York Times gave the film three and a half stars out of four, saying "The most genuinely apian aspect of Bee Movie is that it spends a lot of its running time buzzing happily around, sniffing out fresh jokes wherever they may bloom."[27] Claudia Puig gave the film one and a half stars out of four, saying "Bee Movie is certainly not low-budget, but it has all the staying power and creative value of a B-movie. The secret life of bees, as told by Seinfeld, is a bore with a capital B."[25] Steven Rea of The Philadelphia Inquirer gave the film three stars out of four, saying "Bee Movie is not Shrek, and it is not Ratatouille either (by far the standout computer-animated feature of the year). But it has enough buzzing wit and eye-popping animation to win over the kids—and probably more than a few parents, too."[28]Richard Roeper gave the film a positive review, saying "This is a beautifully animated, cleverly executed, warm and funny adventure."[25]
Roger Ebert gave the film two out of four stars, saying "All of this material, written by Seinfeld and writers associated with his television series, tries hard, but never really takes off. We learn at the outset of the movie that bees theoretically cannot fly. Unfortunately, in the movie, that applies only to the screenplay. It is really, really, really hard to care much about a platonic romantic relationship between Renee Zellweger and a bee, although if anyone could pull it off, she could."[29]Ty Burr of The Boston Globe gave the film three out of four stars, saying "The vibe is loose-limbed and fluky, and the gags have an extra snap that's recognizably Seinfeldian. If I believed in a sitcom afterlife, I'd swear the whole thing was cooked up by Kramer and George's dad."[30]
Will Files (supervising sound editor/sound designer); Michael Silvers (supervising sound editor); Randy Thom (sound designer); Luke Dunn Gielmuda (supervising Foley editor); J.J. George (supervising music editor); Scott Guitteau, Kyrsten Mate (sound editors); Steve Slanec (ADR editor), Kevin Crehan (music editor)
Two lawsuits involving Bee Movie were filed. Multiple Swedish animation students, who were represented by an American attorney, sued because their developed concept in 2000, titled Beebylon, had similarities to Bee Movie. A separate suit was brought by Florida-based cosmetics company Beeceuticals over the use of their trademarked phrase "Give Bees a Chance". Both of these lawsuits were rejected.[a]
Legacy
Years after the film's release, Bee Movie has seen an unexpected rise in popularity as an ironic Internet meme. In 2015, posts of the film's dialog transcript (erroneously called the screenplay) spread across Facebook.[45][46] In November 2016, YouTube user "Avoid at All Costs" uploaded the video "The entire bee movie but every time they say bee it gets faster" where the entire film is sped up every time the word "bee" is spoken, condensing the film to only 7 minutes; the video amassed seven million views.[47][48]
Vanity Fair later characterized the film's sudden popularity as "totally bizarre",[49] and later identified Jason Richards as one of the meme's larger promoters through his @Seinfeld2000 Twitter account.[49][50]Inverse felt the film's ironic internet popularity has helped the movie become critically reevaluated by millennial critics who now view the film as an unironic, genuinely well-made film.[51]
Seinfeld has commented on the film's reemergence as a meme as "kinda weird but pretty welcoming" and said "you just can't predict what the internet will do next, but you gotta love it," but expressed no interest in making a sequel to Bee Movie despite its online popularity.[52]
^Amster, Harry (November 28, 2007). "Seinfelds skämt blev film" [Seinfeld's joke became a movie]. Svenska Dagbladet (in Swedish). Schibsted. Archived from the original on March 16, 2016. Retrieved March 18, 2008.
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