Inverse (website)

Inverse
Type of site
Online magazine
Available inEnglish
FoundedAugust 12, 2015; 9 years ago (2015-08-12)
Headquarters
New York City
,
United States
Founder(s)
  • Dave Nemetz
  • Winton Welsh
  • Steve Marshall
  • Michael Schaefermeyer
  • John Degner
Key people
  • Dave Nemetz (Founder & CEO)
  • Winton Welsh (CTO)
Employees30
ParentBustle Digital Group[1]
URLinverse.com
Current statusActive

Inverse is an online magazine from Bustle Digital Group, covering topics such as technology, science, and culture for a millennial audience.[2]

History

Logo before 2020 redesign

Launched in 2015 by Dave Nemetz, co-founder of Bleacher Report,[3] the site was made possible through seed funding with its headquarters in San Francisco, California[4] and the editorial staff initially based in Brooklyn, New York.[5]

As of August 2016, the site had over 4.9 million U.S. multiplatform unique visitors.[6][clarification needed]

The company raised a $6 million Series A funding in 2016, led by Crosslink Capital with participation from Bertelsmann Digital Media Investments.[7]

In 2017, the headquarters was moved to SoHo, Manhattan, New York City with an expanded staff of approximately 30 full-time employees and 25 freelancers.[8] In September 2017, the company debuted two shows on the Facebook Watch platform.[9]

On August 15, 2018, six staff writers (15 percent of the staff) were laid off after it was reported that the site's monthly unique visitors went down from 7.2 million in July 2017 to 5.7 million.[10] The site's traffic jumped back up in 2018, averaging just above 7 million total visits a month.[11]

On July 23, 2019, Bustle Digital Group announced they had purchased Inverse.[1] Inverse debuted a new design created by Bustle titled "Inverse 2.0" on January 22, 2020.[12]

Leadership team

As founder, Nemetz is CEO of the company, while other co-founders include Winton Welsh (CTO), Steve Marshall (Head of Product and Design) and senior engineers, Michael Schaefermeyer and John Degner. All previously worked with Nemetz at Bleacher Report, but Marshall, Schaefermeyer, and Degner are no longer at the company.[13] They appeared on Business Insider's Silicon Alley 100 list in 2015.[14]

Inverse's executive editor is Nick Lucchesi.[15]

In December 2017, David Spiegel, formerly of CNN and BuzzFeed, joined the staff as chief revenue officer.[16] He left the next year for New York magazine.[17]

References

  1. ^ a b Willens, Max (July 23, 2019). "Continuing Acquisition Spree, Bustle Buys Inverse". Digiday. Archived from the original on 2023-06-27. Retrieved July 23, 2019.
  2. ^ "The 60-Second Interview: Dave Nemetz, Founder and CEO of Inverse". Politico. Archived from the original on 2023-06-27. Retrieved 2018-01-02.
  3. ^ "Science, Tech and Geek Culture Site Inverse Raises $6M". TechCrunch. Archived from the original on 2023-06-27. Retrieved 2018-01-02.
  4. ^ Horgan, Richard (August 7, 2015). "Bleacher Report Co-Founder Launches New Website". AdWeek. Archived from the original on 2018-01-03. Retrieved 2018-01-02.
  5. ^ Bloomgarden-Smoke, Kara (October 20, 2015). "Inverse Looks to the Future to Capture the Millennial Dude Market". The New York Observer. Archived from the original on 2023-06-28. Retrieved 2018-01-02.
  6. ^ "Is There Such Thing As a 'Men's Media Company' Anymore?". Ad Age. Archived from the original on 2023-06-27. Retrieved 2018-01-02.
  7. ^ "Digital Media Startup Inverse Raises $6 Million in Series a Funding". Wall Street Journal. Archived from the original on 2023-06-27. Retrieved 2018-01-02.
  8. ^ "Bleacher Report's Co-Founder Talks About Why the Men's Media Category Is Broken, and the 'Forgotten Art' of Getting Search Traffic". Business Insider. Archived from the original on 2023-06-27. Retrieved 2017-06-20.
  9. ^ "Facebook's Watch: Highlights of New Shows, Programming Partners". Variety. Archived from the original on 2023-06-27. Retrieved 2018-01-02.
  10. ^ "Millennial-Focused Publisher Inverse Lays Off Six Staffers". The Hollywood Reporter. Archived from the original on 2018-10-06. Retrieved 2018-10-05.
  11. ^ "Inverse Analytics Overview". SimilarWeb. Archived from the original on 20 November 2018. Retrieved 20 November 2018.
  12. ^ Lucchesi, Nick (22 January 2020). "Welcome to Inverse 2.0". Inverse. Archived from the original on 2021-11-14. Retrieved 2021-11-14.
  13. ^ "Bleacher Report Co-Founder and Elite Daily Advisor Dave Nemetz Raises a Seed Round to Launch a Media Site for Guys, Inverse". Business Insider. Archived from the original on 2023-06-27. Retrieved 2018-01-02.
  14. ^ "Silicon Alley 100: 1-100". Business Insider. Archived from the original on 2018-04-19. Retrieved 2018-01-02.
  15. ^ "Nick Lucchesi". Inverse.com. Inverse. Archived from the original on September 11, 2018. Retrieved December 5, 2018.
  16. ^ "Media Startup Inverse Hires David Spiegel, Ex-CNN and BuzzFeed Sales Exec". Variety. Archived from the original on 2023-06-27. Retrieved 2018-01-02.
  17. ^ "David Spiegel Joins New York Media As Head of Sales". New York (Press release). 1 November 2018. Archived from the original on 2023-03-08. Retrieved 2018-11-08.