In September 2007, the Academy hired Gil Cates to oversee production of the telecast for a record 14th time.[31] Ganis explained his decision to hire Cates as producer stating, "He's so talented...so creative and inventive, and so enormously passionate about the Oscars. All of that will again translate into a night that people can't wait to experience."[31] Immediately, Cates selected actor, comedian, and talk-show host Jon Stewart as host of the 2008 ceremony. "Jon was a terrific host for the 78th Awards," Cates said about Stewart in a press release. "He is smart, quick, funny, loves movies and is a great guy. What else could one ask for?"[32]
Furthermore, the 2007–08 Writers Guild of America strike affected the telecast and its surrounding events.[33] Over a month after the labor dispute began, the striking Writers Guild of America (WGA) denied a waiver requested by the Academy of Motion Picture Arts and Sciences in connection with film clips and excerpts from previous award ceremonies to be shown at the 2008 awards.[34] The material could have been used, as the denial only affected the conditions under which the clips are shown.[35] Previously, the 60th ceremony held in 1988 occurred 37 days after that year's writers strike began. At the time, material was already completed in anticipation for the strike, and actors were in full attendance of the ceremony.[36][37]
In anticipation that the strike would continue through Oscar night, AMPAS developed a Plan B show that would not have included actors accepting their awards.[38] It would have included the musical numbers, but would have relied heavily on historic film clips, emphasizing the 80th anniversary of the awards.[39] However, both the WGA and Alliance of Motion Picture and Television Producers (AMPTP) reached an agreement effectively ending the strike on February 12, 2008, and the ceremony proceeded under its normal format.[40]
Box office performance of nominated films
Continuing a trend in recent years, the field of major nominees favored independent, low-budget films over blockbusters.[41][42] The combined gross of the five Best Picture nominees when the Oscars were announced was $217 million; the average gross per film was $43.3 million.[43]
None of the five Best Picture nominees was among the top ten releases in box office during the nominations. When the nominations were announced on January 22, Juno was the highest earner among the Best Picture nominees with $87.1 million in domestic box office receipts.[13] The film was followed by No Country for Old Men ($48.9 million), Michael Clayton ($39.4 million), Atonement ($32.7 million), and finally There Will Be Blood ($8.7 million).[44]
Out of the top 50 grossing movies of the year (prior to announcement), 29 nominations went to 12 films on the list. Only Ratatouille (9th), American Gangster (18th), Juno (31st), Charlie Wilson's War (39th), and Surf's Up (41st) received nominations for Best Picture, Best Animated Feature, directing, acting, or screenwriting.[45] The other top-50 box office hits that earned nominations were Transformers (3rd), Pirates of the Caribbean: At World's End (4th), The Bourne Ultimatum (7th), Enchanted (20th), Norbit (29th), The Golden Compass (37th), and 3:10 to Yuma (45th).[45]
Critical reviews
The show received a mixed reception from media publications. Some media outlets were more critical of the show. The Washington Post television critic Tom Shales quipped that the ceremony was "Overstocked with clips from movies -- from this year's nominees and from Oscar winners going back to 1929 -- that it was like a TV show with the hiccups."[46] Columnist James Poniewozik of Time commented that Stewart was "an Oscar host–sometimes a funny one, but a pretty conventional one, whose routine was loaded up with kiss-up softballs about how hot Colin Farrell is, what range Cate Blanchett has and what a tomcat Jack Nicholson is." Of the show itself, he wrote, "What we got instead was a show that half the time seemed like the show the Academy would have put on if there had been a strike, chockful of montages. The other half of the time, it was an typical-to-dull Oscars."[47] Columnist Robert Bianco of USA Today said, "Has it ever felt like more of a padded bore than it did Sunday night? If so, blame the writers' strike, which left the producers with only a few weeks to prepare for the ABC broadcast and persuaded them to lean less on the host and more on old clips." He also observed that numerous film montages seemed to diminish Stewart's job as host.[48]
The majority of other media outlets received the broadcast more positively. Television critic Matthew Gilbert of the Boston Globe gave an average critique of the ceremony but praised Stewart writing that "It was good to see Jon Stewart being Jon Stewart. He is shaping up to be a dependable Oscar host for the post-Billy Crystal years. He's not musical, but he's versatile enough to swing smoothly between jokes about politics, Hollywood, new media, and, most importantly, hair."[49]Variety columnist Brian Lowry lauded Stewart's performance noting that he "earned his keep by maintaining a playful, irreverent tone throughout the night, whether it was jesting about Cate Blanchett's versatility or watching Lawrence of Arabia on an iPhone screen."[2]Frazier Moore from the Associated Press commended Stewart's improvement from his first hosting stint commenting, "He proved equal to the challenge posed by Oscarcast's quick turnaround. His crash-deadline material worked. And even when it didn't, he was genial, relaxed, and seemed utterly at home." In addition, he quipped that although there was a lack of surprise amongst the winners, he marveled "The evening was plenty elegant. The stage setting was handsome. The orchestra sounded full and lush. Everyone behaved."[50]
Ratings and reception
The American telecast on ABC drew in an average of 32 million people over its length, which was a 21% decrease from the previous year's ceremony.[3] An estimated 64 million total viewers watched all or part of the awards.[51] The show also earned lower Nielsen ratings compared to the previous ceremony with 18.7% of households watching over a 29 share.[52] In addition, it garnered a lower 18–49 demo rating with a 10.7 rating over a 26 share among viewers in that demographic.[53] Many media outlets pointed out that the Writers Guild strike and the niche popularity amongst the field of major nominees contributed to the low ratings.[54][55] It earned the lowest viewership for an Academy Award telecast since figures were compiled beginning with the 46th ceremony in 1974.[10]
In July 2008, the ceremony presentation received nine nominations at the 60th Primetime Emmy Awards.[56] Two months later, the ceremony won two of those nominations for Outstanding Art Direction (Roy Christopher and Joe Celli) and Outstanding Directing for a Variety, Music, or Comedy Program (Louis J. Horvitz).[57][58]
In Memoriam
The annual In Memoriam tribute, presented by actress Hilary Swank, honored the following people:[59]
^White, Dave (February 24, 2008). "Let 'er rip: Blogging the Oscars". NBC News (NBCUniversal). Archived from the original on December 22, 2015. Retrieved December 22, 2015.
^Poniewozik, James (February 25, 2008). "Oscars Defeat Jon Stewart". Time. Time Warner. Archived from the original on December 22, 2015. Retrieved July 1, 2014.
^Collins, Scott (February 26, 2008). "TV ratings hit new low". Los Angeles Times. Archived from the original on July 14, 2014. Retrieved September 22, 2008.
^Smith, Sean (February 29, 2008). "Oscar's dropping ratings". Entertainment Weekly. Archived from the original on November 29, 2015. Retrieved July 1, 2014.
^O'Neil, Tom (February 24, 2008). "In Memoriam: Oscar winners". Los Angeles Times. Archived from the original on March 2, 2008. Retrieved July 17, 2008.
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