South Carolina was won by incumbent PresidentGeorge W. Bush by a 17.08% margin of victory. Prior to the election, all 12 news organizations considered this a state Bush would win, or otherwise a red state. No Democrat had won this state since 1976. On election day, Bush won a majority of the counties and congressional districts in the state. The results were very similar to the state's results in 2000, and very similar to the results in neighboring Georgia this election, although Democratic Senator John Edwards of the bordering state of North Carolina was chosen as the vice presidential nominee. Bush won Greenville County, the largest county in the state, by a margin of 33.23%.
Democratic primary
South Carolina's was the first primary in a Southern state and the first primary in a state in which African Americans make up a sizable percentage of the electorate.
2004 South Carolina Democratic presidential primary
As of the 2024 presidential election, this is the last time, in a non-incumbent Democratic primary, that the winner of South Carolina did not win the nomination.
There were 12 news organizations who made state-by-state predictions of the election. Here are their last predictions before election day.[2]
Source
Ranking
D.C. Political Report
Solid R
Cook Political Report
Solid R
Research 2000
Solid R
Zogby International
Likely R
Washington Post
Likely R
Washington Dispatch
Likely R
Washington Times
Solid R
The New York Times
Solid R
CNN
Likely R
Newsweek
Solid R
Associated Press
Solid R
Rasmussen Reports
Likely R
Polling
Bush won every pre-election poll, each with a double-digit margin (except for one) and with at least 49% of the vote. The final 3 poll average showed Bush leading 55% to 41%.[3]
Fundraising
Bush raised $3,113,641.[4] Kerry raised $533,966.[5]
Advertising and visits
Neither campaign advertised or visited this state during the fall election.[6][7]
Analysis
South Carolina, historically part of the Solid South, has become a Republican stronghold in the past few presidential elections. Since Barry Goldwater carried the state in 1964, the only Democratic presidential nominee to win it was Jimmy Carter of neighboring Georgia in 1976. Since then, South Carolina has been a safe bet for the Republicans. As of the 2020 presidential election[update], this is the last election in which Charleston County voted for a Republican presidential candidate.
Results
2004 United States presidential election in South Carolina[8]
Technically the voters of South Carolina cast their ballots for electors: representatives to the Electoral College. South Carolina is allocated 8 electors because it has 6 congressional districts and 2 senators. All candidates who appear on the ballot or qualify to receive write-in votes must submit a list of 8 electors, who pledge to vote for their candidate and his or her running mate. Whoever wins the majority of votes in the state is awarded all 8 electoral votes. Their chosen electors then vote for president and vice president. Although electors are pledged to their candidate and running mate, they are not obligated to vote for them. An elector who votes for someone other than his or her candidate is known as a faithless elector.
The electors of each state and the District of Columbia met on December 13, 2004, to cast their votes for president and vice president. The Electoral College itself never meets as one body. Instead the electors from each state and the District of Columbia met in their respective capitols.
The following were the members of the Electoral College from the state. All 8 were pledged for Bush/Cheney.
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