MTV Video Music Awards 2010

2010 MTV Video Music Awards
Tanggal	September 12, 2010
Tempat	Nokia Theatre
Host	Chelsea Handler[1]

2010 MTV Video Music Awards diadakan pada 12 September, 2010 di Nokia Theatre di Los Angeles, memberi penghargaan pada video musik terbaik tahun sebelumnya. Chelsea Handler menjadi host acara, perempuan pertama yang melakukan ini semenjak 1994 MTV Video Music Awards.^[1]

Keseluruhan, acara menangkan 11,4 juta penonton — penonton terbanyak sejak 2002^[2]

Nominasi

Pemenang ditandai dengan teks tebal

Video of the Year

• 30 Seconds to Mars — "Kings and Queens"
• B.o.B (featuring Hayley Williams) — "Airplanes"
• Eminem — "Not Afraid"
• Florence and the Machine — "Dog Days Are Over"
• Lady Gaga — "Bad Romance"
• Lady Gaga (featuring Beyonce) — "Telephone"

Best Male Video

• B.o.B (featuring Hayley Williams) — "Airplanes"
• Jason Derülo — "In My Head"
• Drake — "Find Your Love"
• Eminem — "Not Afraid"
• Usher (featuring will.i.am) — "OMG"

Best Female Video

• Beyoncé (featuring Lady Gaga) — "Video Phone (Extended Remix)"
• Kesha — "Tik Tok"
• Lady Gaga — "Bad Romance"
• Katy Perry (featuring Snoop Dogg) — "California Gurls"
• Taylor Swift — "Fifteen"

Best New Artist

• Justin Bieber (featuring Ludacris) — "Baby"
• Broken Bells — "The Ghost Inside"
• Jason Derülo — "In My Head"
• Kesha — "Tik Tok"
• Nicki Minaj (featuring Sean Garrett) — "Massive Attack"

Best Pop Video

• B.o.B (featuring Bruno Mars) — "Nothin' on You"
• Beyoncé (featuring Lady Gaga) — "Video Phone (Extended Remix)"
• Kesha — "Tik Tok"
• Lady Gaga — "Bad Romance"
• Katy Perry (featuring Snoop Dogg) — "California Gurls"

Best Rock Video

• 30 Seconds to Mars — "Kings and Queens"
• Florence and the Machine — "Dog Days Are Over"
• MGMT — "Flash Delirium"
• Muse — "Uprising"
• Paramore — "Ignorance"

Best Hip-Hop Video

• B.o.B (featuring Hayley Williams) — "Airplanes"
• Drake (featuring Kanye West, Lil Wayne and Eminem) — "Forever"
• Eminem — "Not Afraid"
• Jay-Z (featuring Swizz Beatz) — "On to the Next One"
• Kid Cudi (featuring MGMT and Ratatat) — "Pursuit of Happiness"

Best Dance Music Video

• Cascada — "Evacuate the Dancefloor"
• David Guetta (featuring Akon) — "Sexy Chick"
• Enrique Iglesias (featuring Pitbull) — "I Like It" (Jersey Shore Version)
• Lady Gaga — "Bad Romance"
• Usher (featuring will.i.am) — "OMG"

Best Collaboration

• 3OH!3 (featuring Kesha) — "My First Kiss"
• Beyoncé (featuring Lady Gaga) — "Video Phone (Extended Remix)"
• B.o.B (featuring Hayley Williams) — "Airplanes"
• Jay-Z and Alicia Keys — "Empire State of Mind"
• Lady Gaga (featuring Beyoncé) — "Telephone"

Breakthrough Video

• Dan Black — "Symphonies"
• The Black Keys — "Tighten Up"
• Coldplay — "Strawberry Swing"
• Gorillaz (featuring Bobby Womack and Mos Def) — "Stylo"

Best Direction in a Video

• 30 Seconds to Mars — "Kings and Queens" (Director: Bartholomew Cubbins)
• Eminem — "Not Afraid" (Director: Rich Lee)
• Jay-Z and Alicia Keys — "Empire State of Mind" (Director: Hype Williams)
• Lady Gaga — "Bad Romance" (Director: Francis Lawrence)
• Pink — "Funhouse" (Director: Dave Meyers)

Best Choreography in a Video

• Beyoncé (featuring Lady Gaga) — "Video Phone (Extended Remix)" (Choreographers: Frank Gatson Jr., Phlex and Bryan Tanaka)
• Lady Gaga — "Bad Romance" (Choreographer: Laurie Ann Gibson)
• Lady Gaga (featuring Beyoncé) — "Telephone" (Choreographer: Laurie Ann Gibson)
• Janelle Monáe (featuring Big Boi) — "Tightrope" (Choreographers: Janelle Monáe and the Memphis Jookin Community)
• Usher (featuring will.i.am) — "OMG" (Choreographer: Aakomon “AJ” Jones)

Best Special Effects in a Video

• Dan Black — "Symphonies" (Special Effects: Corinne Bance and Axel D’Harcourt)
• Eminem — "Not Afraid" (Special Effects: Animaholics-VFX)
• Green Day — "21st Century Breakdown" (Special Effects: Laundry)
• Lady Gaga — "Bad Romance" (Special Effects: Skulley Effects VFX)
• Muse — "Uprising" (Special Effects: Humble TV and Sam Stephens)

Best Art Direction in a Video

• 30 Seconds to Mars — "Kings and Queens" (Art Director: Marc Benacerraf)
• Beyoncé (featuring Lady Gaga) — "Video Phone (Extended Remix)" (Art Director: Lenny Tso)
• Eminem — "Not Afraid" (Art Director: Ethan Tobman)
• Florence and the Machine — "Dog Days Are Over" (Art Directors: Louise Corcoran and Aldene Johnson)
• Lady Gaga — "Bad Romance" (Art Director: Charles Infante)

Best Editing in a Video

• Eminem — "Not Afraid" (Editor: Ken Mowe)
• Lady Gaga — "Bad Romance" (Editor: Jarrett Fijal)
• Miike Snow — "Animal" (Editor: Frank Macias)
• Pink — "Funhouse" (Editor: Chris Davis)
• Rihanna — "Rude Boy" (Editor: Clark Eddy)

Best Cinematography in a Video

• Eminem — "Not Afraid" (Director of Photography: Chris Probst)
• Florence and the Machine — "Dog Days Are Over" (Director of Photography: Adam Frisch)
• Jay-Z and Alicia Keys — "Empire State of Mind" (Director of Photography: John Perez)
• Lady Gaga — "Bad Romance" (Director of Photography: Thomas Kloss)
• Mumford & Sons — "Little Lion Man" (Director of Photography: Ben Magahy)

Tr3́s Latino Artist of the Year

• Aventura
• Camila
• Daddy Yankee
• Pitbull
• Shakira
• Wisin & Yandel^[3]

Penampilan

Sebelum acara

• Nicki Minaj (featuring will.i.am) — "Your Love" (intro) / "Check It Out"

Acara utama

• Eminem (featuring Rihanna) — "Not Afraid" / "Love the Way You Lie"
• Justin Bieber — "U Smile" (intro) / "Baby" / "Somebody to Love"
• Usher — "DJ Got Us Fallin' in Love" / "OMG"
• Florence and the Machine — "Dog Days Are Over"
• Taylor Swift — "Innocent"^[4][5]
• Drake (featuring Mary J. Blige and Swizz Beatz) — "Fancy"
• B.o.B and Paramore (featuring Bruno Mars) — "Nothin' on You" (intro) / "Airplanes" / "The Only Exception"
• Linkin Park — "The Catalyst"
• Kanye West (featuring Pusha T) — "Runaway"

The house artist was deadmau5. The following performed along with him:

• Travie McCoy — "Billionaire"
• Jason Derülo — "Ridin' Solo"
• Robyn — "Dancing on My Own"

Outside in the parking lot there were the following performances:^{[butuh rujukan]}

• N.E.R.D and Ciara — "Hot N' Fun"

Source: performers

Kedatangan

• Lindsay Lohan, Rick Ross, Flo Rida and Lil Jon — appeared in the opening sketch
• Ellen DeGeneres — presented Best Female Video
• Kim Kardashian — introduced Justin Bieber
• The cast of Jackass 3D — presented Best Rock Video
• Kesha and Trey Songz — introduced Usher
• Katy Perry and Nicki Minaj — presented Best Male Video
• Jared Leto and Ashley Greene — introduced Florence and the Machine
• Cory Monteith, Chris Colfer, Amber Riley and Jane Lynch — presented Best Pop Video
• Rosario Dawson and Chris Pine — introduced Taylor Swift
• Jesse Eisenberg, Andrew Garfield and Justin Timberlake — introduced Drake, Mary J. Blige and Swizz Beatz
• Joe Manganiello and Evan Rachel Wood — introduced the winners of the professional categories
• The cast of Jersey Shore — appeared in an on-stage skit with host
• Sofía Vergara — presented Best Hip-Hop Video
• Selena Gomez and Ne-Yo — introduced B.o.B, Bruno Mars and Paramore
• Romeo and Victoria Justice — presented Best New Artist
• Emma Stone and Penn Badgley — introduced Linkin Park
• Cher — presented Video of the Year
• Aziz Ansari — introduced Kanye West

Sumber: presenters

Referensi

1. http://www.mtv.com/news/articles/1646050/20100819/story.jhtml
2. http://www.mtv.com/news/articles/1647778/20100913/story.jhtml
3. http://www.tr3s.com/micro/vote/
4. "Taylor Swift "You're Still an Innocent" At MTV VMAs". Diarsipkan dari versi asli tanggal 2012-03-06. Diakses tanggal 2011-07-16. 
5. [1]

Pranala luar

• Official VMA 2010 site
• MTV Video Music Awards 2010 di IMDb (dalam bahasa Inggris)