Bright Store

Bright Store
IndustriRitel
Kantor pusatIndonesia
PemilikPT Pertamina Retail

Bright Store adalah jaringan toko kelontong yang dimiliki oleh PT Pertamina Retail anak perusahaan dari Pertamina.

Sejarah

Tahun 2016, Pertamina bekerja sama dengan PPM Manajemen untuk meningkatkan brand awareness Bright Convenience Store (Bright C Store) miliknya[1].

Pada 9 September 2020, PT Pertamina Retail selaku pengelola Bright Store menandatangani Memorandum of Understanding (MoU) dengan Alfamart untuk mengembangkan Bright Store[2].

Pada 24 Februari 2022, giliran Bright Store bekerja sama dengan Indomaret melalui PT Indomarco Prismatama untuk mengembangkan Bright Store melalui metode co-branding[3].

Outlet

Lokasi outlet Bright Store per Agustus 2024 telah mencapai lebih dari 129 outlet[4]. Kesemua lokasi outlet Bright Store ini berada didalam lokasi SPBU milik Pertamina di berbagai daerah di Indonesia.

Produk

Outlet Bright Store menjual berbagai keperluan masyarakat, termasuk makanan dan minuman yang dapat dimakan didalam outlet Bright Store. Selain itu Bright Store juga menjual beberapa produk pertamina seperti LPG Bright Gas, BBM non subsidi dalam jeriken, minyak tanah dalam jeriken, pelumas dan lainnya.

Pranala luar

Referensi

  1. ^ "Pertamina ritel gandeng PPM populerkan bright c store". 15 September 2016. 
  2. ^ "Agresif Pertamina gandeng Alfamart kembangkan Bright Store". cnbcindonesia.com. 9 September 2020. 
  3. ^ "Bright by Indomaret kolaborasi pertamina indomaret siap manjakan pelanggan SPBU". indomaret.co.id. 24 Februari 2022. 
  4. ^ "Gencarkan ekspansi bright store pertamina retail buka peluang kerjasama melalui skema kemitraan". pertaminaretail.com. 25 Agustus 2024. 

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