The album was originally planned to be released in July 2019.[7] On July 15, Psy exclusively pre-released the music videos for "Everyday", "Celeb", and "Happier".[8] On December 30, 2021, Psy's company P Nation announced the album would be finally released in the following year after multiple delays due to his personal schedules and management of his company.[9]
On April 29, 2022, Psy did a press listening party at a hotel in Seoul.[10] Regarding his reasons for releasing a physical studio album, he said he felt that CD is an outdated format since despite CD being a popular goods for K-Pop idols, nobody has a CD player and felt releasing a CD felt like a very exhausting move in this digital age and thought releasing a digital single might be more long lasting, but he felt that as an artist who is in a "waist" position that connects his juniors and seniors in K-Pop, he wanted to balance the old and new in K-Pop and have a retro album in the digital age.[11]