"Latata" did not enter the Gaon Digital Chart in its first week, but did enter the componing Download Chart at number 68, peaking at number 8 the following week.[11][12] In its second week, the song debuted at number 35 on the Gaon Digital Chart as a "hot" song and peaked at number 16 two weeks later.[13][14] It also entered at number 66 on the componing Streaming Chart and peaked at number 23 the following week.[15] The song entered at number 4 on the Gaon Social Chart, and climbed to number 3 the following week.[16][17]
In the United States, the song entered at number 11 on the Billboard World Digital Songs chart, and climbed to number 4 the following week, selling 1,000 copies, making it the best-selling K-pop song in the week of May 10.[18] The song has sold 3,000 copies in America as of August 2018.[19]
In September 2020, "Latata" music video surpassed 160 million combined views for the official music video uploaded on 1theK's channel and (G)I-dle's official channel.[20]
