Медија план

Медија план (енгл. media plan) подразумева прецизно направљене распореде коришћења услуга разних медија (телевизија, радио, штампа), ради квалитетне и одговарајуће рекламне кампање и презентације одређене врсте медијског догађаја.[1]

Референце

  1. ^ Здравковић, Милован. "Речник основних позоришних појмова" (II допуњено изд.). Народно позориште у Београду, (Београд – КИЗ АЛТЕРА), 2007. стр. 90. ISBN 978-86-84897-17-8. 

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