Threadheads

Threadheads is an Austalian direct-to-consumer clothing company based in Melbourne, Victoria. The company makes graphic T-shirts and other apparel with designs

Threadheads is an Austalian direct-to-consumer clothing company based in Melbourne, Victoria. The company makes graphic T-shirts and other apparel with designs based on popular culture and current events.[1][2]

Threadheads sells its products mainly online and ships to customers in different countries. It uses warehouses in Australia and the United States to deliver orders.

History

Threadheads was found in 2018 by Ace Reunis and Marcus Siegel, as a small garment-printing business using a single printing press.[1][3] The founders developed the brand around graphic designs influenced by internet culture, popular media, and current events.[1]

Business and Growth

Threadheads operates primarily as an online retailer selling graphic apparel. The compamny has also entered licensing agreements with companies such as Warner Bros and Activision to produce officially licensed merchandise. In 2022, Business News Australia reported that the company had served more than 240,000 customers worldwide and generated annual revenue of approximately $13 million USD.[4][5][6]

Threadheads had previously raised funding through the Australian equity crowdfunding platform Birchal.They had attracted more than 2,500 investors from their "Get On The Beers" campaign which started in response to Daniel Andrews scolding of people that they should not be drinking at home during the Covid 19 lockdown.[4][1][5]

References

  1. ↑ 1.0 1.1 1.2 1.3 McIlvaine, Heather (2022-07-04). "Meet Threadheads, the graphic T-shirt brand with a cheeky sense of humour". Inside Retail Australia. Retrieved 2026-05-03.
  2. ↑ "Rising like a phoenix meet the two melbourne guys who turned single printing press". Dynamic Business. Archived from the original on 2026-04-15. Retrieved 2026-05-03.
  3. ↑ Adams, David (2022-07-08). "Threadheads breaks $2.2 million equity crowdfunding barrier on mission to bring retro-inspired tees to the US". SmartCompany. Retrieved 2026-05-03.
  4. ↑ 4.0 4.1 "Threadheads capital raise cracks $2m". Business News Australia. Retrieved 2026-05-03.
  5. ↑ 5.0 5.1 "Melbourne firm 'gets on the beers' after crowd-funding record". The Australian.
  6. ↑ "Melbourne mates make $13m from a meme". Retrieved 2026-05-03.

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