Tenor (website)

This article is about the search engine Tenor. For other uses, see Tenor.

tenor

tenor logo as of September 2023
Type of site	Search Engine
Available in	International
Owner	Google
Created by	Google
URL	www.tenor.com
Commercial	Yes
Registration	Optional
Launched	August 9, 2016; 8 years ago (2016-08-09)
Current status	Active

Tenor is a web engine for searching moving picture files in the GIF format. Tenor is managed by Google and for use with GIF keyboards on Android, iOS, and macOS.^[1]

History

The business people David Macintosh, Erick Hachenburg, and Frank Nawabi started the company Riffsy first in February 2014. When the risk capital giver Redpoint Ventures invested, the company name was changed on August 9, 2016, to Tenor. On March 27, 2018, Tenor was bought by Google, but it still works under its own name.^[2]

Competitors

Meta operates an internet engine named Giphy for finding GIF files. According to the CMA (Competition and Markets Authority, competition authority in the United Kingdom), Giphy is the only direct competitor to Tenor.^[3]

References

1. "Tenor - About us". Retrieved 2023-08-28.
2. "Google is acquiring GIF platform Tenor". TechCrunch. Retrieved 2023-08-28.
3. "Completed acquisition by Facebook, Inc (now Meta Platforms, Inc) of Giphy, Inc. Final report on the case remitted to the CMA by the Competition Appeal Tribunal" (PDF). GOV.UK. Retrieved 2023-08-28.