TAG Heuer

TAG Heuer is a Swiss company that designs, manufactures and markets wristwatches and fashion accessories, as well as eyewear and mobile phones under the Tag Heu

TAG Heuer
TAG Heuer
TAG Heuer
Company typeSubsidiary
IndustryWatches
Founded1860; 166 years ago (1860) in Saint-Imier
FounderEdouard Heuer
Headquarters
  • 6A rue Louis-Joseph Chevrolet
  • 2300 La Chaux-de-Fonds
  • Switzerland
47°05′17″N 6°48′39″E / 47.0879198°N 6.8109173°E / 47.0879198; 6.8109173
ParentLVMH
Websitetagheuer.com

TAG Heuer is a Swiss company that designs, manufactures and markets wristwatches and fashion accessories, as well as eyewear and mobile phones under the Tag Heuer brand manufactured under license by other companies.[1]

TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in Saint-Imier, Switzerland. In 1985, TAG Group acquired a majority stake in the company, forming TAG Heuer. In 1999, TAG Heuer was acquired by French luxury goods conglomerate LVMH.[2]

The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname.[3]

References

  1. ↑ LVMH ADDS $821M TAG HEUER BUY TO ITS FASHION ENSEMBLE
  2. ↑ Arnault buys TAG Heuer for £485m
  3. ↑ TAG Heuer, le temps de l’avant-garde.

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