Sticker Mule

Sticker Mule is an American e-commerce and printing company that produces custom stickers, labels, and related printed products. The company was founded in 2010

Sticker Mule
Company typePrivate
IndustryE-commerce, printing
Founded2010
FounderAnthony Constantino
HeadquartersAmsterdam, New York, United States
Area served
Worldwide
Websitewww.stickermule.com

Sticker Mule is an American e-commerce and printing company that produces custom stickers, labels, and related printed products. The company was founded in 2010 by Anthony Constantino and is headquartered in Amsterdam, New York. It operates mainly through an online platform that allows customers to order custom-printed items.[1][2][3]

History

Sticker Mule was founded in 2010 as an online printing service focused on custom stickers and short-run production.[3] Its business model relied on centralized manufacturing combined with online order processing, allowing customers to submit and approve designs digitally.

In the 2010s, the company expanded its manufacturing capacity and broadened its range of custom-printed products while continuing to operate through a direct-to-consumer model.[1]

In 2023, Sticker Mule acquired Rockin Monkey, a Texas-based sticker manufacturer, marking the company’s first reported acquisition.[4][5]

The company has also entered into partnerships, including a collaboration with the National Thoroughbred League (NTL) announced in 2024.[6]

Sticker Mule has been listed among sponsors of technology industry events such as the Crunchies Awards.[7]

Operations

Sticker Mule operates a vertically integrated production model in which manufacturing, fulfillment, and shipping are handled internally. Orders are placed through an online interface, where customers upload designs and approve proofs before production. The company has expanded beyond stickers into other categories of custom-printed products while maintaining its core manufacturing model.[1][3]

In 2022, the company launched "Studio", a browser-based graphic design tool intended to simplify the creation of custom designs for print and digital use.[8]

In 2024, Sticker Mule introduced "Sticker Mule Stores", enabling users to create and manage online storefronts for selling custom merchandise.[9]

In 2026, Sticker Mule began accepting cryptocurrency as a form of payment for its products.[10][11]

The company has also funded local initiatives, including scholarship programs in New York State.[12]

Public profile

Sticker Mule has received national media attention due to activities and public statements by its founder and CEO, Anthony Constantino. In 2024, the company attracted media coverage after installing a large pro-Donald Trump sign at its headquarters in Amsterdam, New York.[13][14]

The sign and related messaging prompted public debate and legal disputes involving local authorities.[15] In the same year, the company was also reported to have sent mass emails related to the United States presidential elections, which drew commentary from media and communications experts.[16][17]

Political activity of leadership

Anthony Constantino has been involved in United States politics, including a campaign for the United States House of Representatives in New York's 21st congressional district.[18][19][20]

Reporting by Politico and other outlets has covered campaign-related activities, including fundraising, advertising, and issues related to signature collection during the candidacy.[21][22][23]

References

  1. 1.0 1.1 1.2 Vinoski, Jim. "Notorious For Politics, Anthony Constantino Should Be Known For Building Sticker Mule". Forbes. Retrieved 2026-05-11.
  2. "Sticker Mule LLC - Company Profile and News". Bloomberg.com. Retrieved 2026-05-11.
  3. 3.0 3.1 3.2 "Profile: Sticker Mule". Label and Narrow Web. 2025-04-04. Retrieved 2026-05-11.
  4. Hudy, Stan (2025-12-15). "Sticker Mule acquires Rockin Monkey in its first acquisition". Gazette News Group, Inc. Retrieved 2026-05-11.
  5. "Sticker Mule acquires Rockin Monkey". graphics-pro.com. 2026-01-06. Retrieved 2026-05-11.
  6. "NTL Strikes Partnership With Sticker Mule". BloodHorse.com. Retrieved 2026-05-11.
  7. "9th Annual Crunchies Awards - Sponsors". TechCrunch. Retrieved 2026-05-11.
  8. Clark, Steve (2022-04-25). "Move over Canva, there's a new free design tool in town". TechRadar. Retrieved 2026-05-11.
  9. Rancea, Bogdan (2024-12-16). "Sticker Mule Stores Review: Simplifying Custom Merch Sales". Ecommerce-Platforms.com. Retrieved 2026-05-11.
  10. "Sticker Mule begins accepting crypto payments". markets.businessinsider.com. Retrieved 2026-05-11.
  11. "Sticker Mule Embraces Crypto: A Strategic Leap into Cryptocurrency Payments for Global Commerce | Stablecoins Business | CryptoRank.io". CryptoRank. Retrieved 2026-05-11.
  12. Moore, Kathleen (2025-10-21). "Fueled by stickers, 100 scholarships coming to St. Mary's Institute". Times Union. Retrieved 2026-05-11.
  13. Chen, Stefanos (2024-10-10). "With 100-Foot-Wide Trump Sign, a Sticker Company Dives Into Politics". The New York Times. ISSN 0362-4331. Retrieved 2026-05-11.
  14. "A glowing 100-Foot 'Vote For Trump' sign divides a New York town". Newsweek. 2024-10-11. Retrieved 2026-05-11.
  15. "Battle over 'inspirational' new pro-Trump sign ignites in NY court: 'Blatant attack on free expression'". 2025-03-04. Retrieved 2026-05-11.
  16. Jackson, Ashton (2024-07-18). "Business owner goes viral for mass 'Trump 2024' email—why he missed the mark, from a 'productive discourse' expert". CNBC. Retrieved 2026-05-11.
  17. "CEO rants about destruction of American manufacturing jobs, internet calls out hypocrisy: 'Your own company…'". Hindustan Times. 2025-05-16. Retrieved 2026-05-11.
  18. "Sticker Mule CEO announces bid for Congress". NEWS10 ABC. 2025-11-25. Retrieved 2026-05-11.[permanent dead link]
  19. Parsnow, Luke. "Sticker Mule CEO Anthony Constantino running for Stefanik's House seat in 2026". spectrumlocalnews.com. Retrieved 2026-05-11.
  20. "Sticker Mule CEO Enters Crowded 21st District Congress Race 2026". WKTV NewsChannel2. 2025-11-24. Retrieved 2026-05-11.
  21. "Sticker Mule chief's signature collectin' snafu". POLITICO. 2026-03-13. Retrieved 2026-05-11.
  22. Beeferman, Jason; Reisman, Nick; Fernandez, Madison; Sommerfeldt, Chris (2026-03-30). "Constantino's sticky ad spending problem". POLITICO. Retrieved 2026-05-11.
  23. "Will an upstate New Yorker's pro-Trump sign pave the road to Congress?". POLITICO. 2024-12-02. Retrieved 2026-05-11.

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