Nexoya

Nexoya is a software company from Switzerland. The company is based in Zürich. It makes a software platform for marketing teams.

Nexoya is a software company from Switzerland. The company is based in Zürich. It makes a software platform for marketing teams.

What Nexoya does

Companies spend money on advertising. They advertise on many different websites and apps at the same time. For example, they may use Google Ads, Meta, LinkedIn, or TikTok.

It is hard to know which website brings the best results. Nexoya's software measures this. It uses artificial intelligence (AI) to find which advertising channels work best. AI means computer programs that can learn and make decisions. The software then moves the advertising money to the best channels. It does this automatically, without a person having to do it by hand.

The software does not use personal data or cookies. Cookies are small files that websites use to track people. Because Nexoya does not use them, it follows European privacy laws (GDPR).

History

Marco Hochstrasser and Manuel Dietrich started Nexoya in 2018 in Zürich.[1] The company was part of the BlueLion startup programme. This programme helps new companies grow. It is run by the ETH Zürich, the University of Zürich, Swisscom, and the Zürcher Kantonalbank.[2]

In March 2023, the company received 5 million US dollars from an investor called BlackSheep MadTech Fund. This type of investment is called Series A funding. Series A means the first large round of investment a company receives from outside investors.[1][3]

In October 2025, Zurich Insurance Group named Nexoya a winner of its Innovation Championship 2025. This is a competition for technology companies.[4]

Customers

Nexoya is used by companies in insurance, telecommunications, and online shopping. In Switzerland, its customers include Generali Switzerland, Swisscom, and the Zürcher Kantonalbank. In Germany, DA Direkt uses the platform. DA Direkt is a direct insurance company. It is owned by the Allianz group. Vodafone uses the platform in Italy. Zurich Insurance Group also uses the platform.[5][4]

Other websites

References

  1. ↑ 1.0 1.1 "Nexoya sheers $5 million from Blacksheep for MadTech tool". Tech.eu. 15 March 2023. Retrieved 1 May 2026.
  2. ↑ "Interview Manuel Dietrich, co-founder nexoya". Bluelion. Archived from the original on 8 March 2021. Retrieved 1 May 2026.
  3. ↑ "$5 million for marketing AI startup Nexoya". Startupticker.ch. 15 March 2023. Retrieved 1 May 2026.
  4. ↑ 4.0 4.1 "AI Innovations Dominate the 2025 Zurich Innovation Championship". Zurich Insurance Group. 17 October 2025. Retrieved 1 May 2026.
  5. ↑ "Nexoya holt AdTech-Experten Alfonso Mariniello". Markt & Kommunikation. 19 February 2026. Retrieved 1 May 2026.

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