"Just Say No" was an advertising campaign during the 1980s and early 1990s. It was part of the U.S. "War on Drugs." The campaign wanted to discourage children from using illegal drug(s) and offered variousways of saying "no". "Just Say No" was also used by other organizations, such as DARE, to discourage violence and premarital sex. The slogan was created by First Lady of the United States, Nancy Reagan.[1]
Beginnings
The campaign started in the 1970s as part of the National Institutes of Health's program to stop drug abuse. It was started by Professor Richard I. Evans from the University of Houston. Professor Evans thought that if you taught students how to resist peer pressure, then you would have less bad behavior.[2]
While her husband ran to be President, Nancy Reagan joined this movement. In 1980, she visited Daytop Village in New York City. After her trip, she wanted teach youth about drugs and drug abuse.[1] After her husband became the United States, she went back to Daytop Village. She told them that she would tell others how dangerous drug abuse is.
Understanding what drugs can do to your children, understanding peer pressure and understanding why they turn to drugs is...the first step in solving the problem.[1]
Efforts
Robert Cox and David Cantor made the slogan "Just Say No." They were advertising executives at Needham, Harper & Steers/USA in the early 1980s. [3] Nancy Reagan first used the phrase in 1984 when she visited Longfellow Elementary School in Oakland, California. A schoolgirl asked what she should do if her friends or classmates offered her drugs. [4] Soon "Just Say No" clubs became common within schools and anti-drug programs in schools. In these clubs, children promised not to use drugs.[5]
