Influencer

A social media influencer[1][2][3] (also known as an online influencer[4][5][6] or simply influencer[7]&

Influencer

A social media influencer[1][2][3] (also known as an online influencer[4][5][6] or simply influencer[7][8][9]) is any person who makes an online presence through content like photos or videos, by using human interaction to find appeal or by growing a platform through social media rather than fame.[10][11]

Some influencers may be closer linked to particular social media apps like TikTok,[12] Instagram,[13][14] or Pinterest.

As of 2023, Instagram is the social media app that companies spend the most advertising money towards marketing with influencers.[15] However, influencers can have an impact on any social media network.

Other websites

  • Walsh, Shelley (January 31, 2025). "The Top 30 Social Media Influencers Worldwide". Search Engine Journal. Retrieved July 26, 2025.

References

  1. ↑ Reilly, Liam (November 26, 2024). "Majority of social media influencers don't verify information before sharing it, study finds". CNN. Archived from the original on November 26, 2024. Retrieved January 10, 2025.
  2. ↑ Tolentino, Daysia (November 18, 2024). "1 in 5 U.S. adults get their news from social media influencers, according to Pew report". NBC News. Archived from the original on November 18, 2024. Retrieved January 10, 2025.
  3. ↑ "Social media influencer guide". Adobe Express. October 18, 2023. Archived from the original on May 9, 2021. Retrieved January 10, 2025.
  4. ↑ Brown, Matt; Kinnard, Meg; Hadero, Haleluya (August 22, 2024). "Live from the DNC, it could be one of your favorite online influencers". Associated Press. Archived from the original on August 22, 2024. Retrieved January 10, 2025.
  5. ↑ Tait, Amelia (May 14, 2019). "TikTok Has Created a Whole New Class of Influencer". Vice. Archived from the original on January 10, 2025. Retrieved January 10, 2025.
  6. ↑ "FTC Releases Advertising Disclosures Guidance for Online Influencers". Federal Trade Commission. November 5, 2019. Retrieved January 10, 2025.
  7. ↑ Lai, Stephanie (November 2, 2022). "Campaigns Pay Influencers to Carry Their Messages, Skirting Political Ad Rules". The New York Times. ISSN 0362-4331. Archived from the original on November 2, 2022. Retrieved January 10, 2025.
  8. ↑ Aratani, Lauren (August 6, 2024). "Influencer gives Trump a Tesla, a Rolex ... and a campaign finance violation?". The Guardian. ISSN 0261-3077. Archived from the original on August 6, 2024. Retrieved January 10, 2025.
  9. ↑ Swant, Marty (May 10, 2016). "Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends". Adweek. Archived from the original on January 10, 2021. Retrieved January 10, 2025.
  10. ↑ Joshi, Yatish; Lim, Weng Marc; Jagani, Khyati; Kumar, Satish (2023-06-25). "Social media influencer marketing: foundations, trends, and ways forward" (PDF). Electronic Commerce Research. 25 (2): 1199–1253. doi:10.1007/s10660-023-09719-z. ISSN 1389-5753.
  11. ↑ Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, Zach W. Y. (2024-10-12). "Influencer marketing effectiveness: A meta-analytic review". Journal of the Academy of Marketing Science. 53: 52–78. doi:10.1007/s11747-024-01052-7.
  12. ↑ Ohlheiser, A.W. (August 6, 2020). "A guide to the TikTokish apps that want to be the next TikTok". MIT Technology Review. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
  13. ↑ "Video captures men spraying Instagram influencer's dog during alleged robbery". CNN. June 11, 2023. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
  14. ↑ "Instagram Influencer Marketing: A Complete 2024 Guide". Shopify. 22 February 2023. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
  15. ↑ Lepitak, Stephen (April 17, 2023). "Instagram Remains a Priority Platform for Marketers. Here's Why". Ad Week. Archived from the original on March 3, 2024. Retrieved March 3, 2024.


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