DJI (short for Da-Jiang Innovations) is a Chinese technology company based in Shenzhen, China.
Native name | 大疆创新科技有限公司 |
|---|---|
| Company type | Co. Ltd. |
| Industry | Technology |
| Founded | January 18, 2006 |
| Founder | Frank Wang |
| Headquarters | , |
| Products | Drones, cameras, camera stabilizers |
| Revenue | 24 billion CNY[1] (2021) |
Number of employees | 14,000[2] (2018) |
| Subsidiaries | Hasselblad |
| Website | www |
DJI (short for Da-Jiang Innovations) is a Chinese technology company based in Shenzhen, China.

It was founded in 2006 by Frank Wang.[3] DJI is best known for making drones for photography and video recording. It is the world's largest maker of drones for everyday users and had more than 90% of the world market for consumer drones in 2024.[4] The company released the first Phantom drone in 2013. The Phantom became one of the most successful consumer drones ever made and helped DJI become the market leader.[5]
Besides drones, DJI also makes cameras, gimbal stabilizers, microphones, and other products. In 2019, the company became the main owner of the Swedish camera maker Hasselblad.[6] DJI products are used in photography, television, making films, agriculture, and emergency services. Some governments have raised security concerns about the company's products.[7]
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