AWGE

This article does not have any sources. You can help Wikipedia by finding good sources, and adding them. (October 2024)

AWGE
Parent company	Universal Music Group (UMG)
Founder	A$AP Rocky
Status	Active
Distributing label	Interscope
Genre	Hip-Hop/Rap
Country of origin	United States
Official website	https://awge.com/

AWGE is an American creative agency, online-shop^[1] and record label founded in 2014 by American artist ASAP Rocky. The label has signed acts including A$AP Rocky, Playboi Carti, A$AP Ferg, Slowthai, ThotTwat, Key!, Smooky Margiela, alp2, A$AP Mob.

AWGE has two rules: #1. Never reveal what AWGE means. #2. When in doubt, always refer to rule #1.^[2][3]

AWGE was founded in the mid-2010s by A$AP Rocky as a creative extension of the A$AP Mob movement. The collective was designed to provide full creative control over music releases, visual direction, merchandise, and artistic branding.

The name “AWGE” has never been officially defined by its founder, contributing to the group’s mystique. Rocky has repeatedly declined to explain its meaning in interviews.

In 2016, AWGE released Cozy Tapes Vol. 1: Friends, a compilation album credited to A$AP Mob, marking one of the first major projects distributed under the AWGE imprint. The label later partnered with major distributors such as RCA Records and Polo Grounds Music.

Beyond music, AWGE has been heavily involved in:

• Creative direction for A$AP Rocky projects
• Fashion collaborations (including work connected to Vlone and high-fashion brands)
• Music video direction under the AWGE creative credit
• Branding and merchandising for affiliated artists

The collective operates with limited public disclosure regarding its internal structure.

• A$AP Rocky – Founder, rapper, creative director
• A$AP Ant – Rapper
• Playboi Carti (formerly closely affiliated; past AWGE association through creative direction)
• Slowthai (past AWGE collaboration/association)
• Various A$AP Mob members and affiliates

• Artists and affiliates associated during specific project cycles; AWGE does not publicly disclose formal contractual departures.

AWGE operates publishing functions tied to its recording artists, often in partnership with major publishing companies. Specific publishing agreements are typically administered through larger industry entities connected to RCA or Sony Music.

AWGE frequently collaborates with a network of recurring producers, including:

• Kelvin Krash
• Clams Casino (longtime A$AP collaborator)
• Hector Delgado
• Ty Beats (A$AP Mob affiliate)
• Jahlil Beats (collaborator on various projects)

The collective often prioritizes atmospheric, experimental, and avant-garde hip-hop production.

Songwriting within AWGE projects is often collaborative. Key contributors include:

• A$AP Rocky
• Members of A$AP Mob
• Kelvin Krash
• Various recurring co-writers depending on the project

AWGE emphasizes creative direction and aesthetic cohesion rather than traditional label-structured songwriting teams.

---

While AWGE functions primarily as a creative imprint, projects released under its banner include:

• Testing – A$AP Rocky (2018)
• Cozy Tapes Vol. 1: Friends – A$AP Mob (2016)
• Cozy Tapes Vol. 2: Too Cozy – A$AP Mob (2017)

(Additional releases by affiliated artists have carried AWGE creative credit.)

---

• Cozy Tapes Vol. 1: Friends (2016)
• Cozy Tapes Vol. 2: Too Cozy (2017)

---

Songs released under AWGE creative direction that achieved chart success include:

• “Yamborghini High” – A$AP Mob
• “RAF” – A$AP Mob feat. Playboi Carti, Quavo & Lil Uzi Vert
• “Praise the Lord (Da Shine)” – A$AP Rocky feat. Skepta

---

• A$AP Mob
• A$AP Rocky
• RCA Records
• Polo Grounds Music
• American hip hop record labels
• Creative collectives in hip hop
• Vlone