Semiotika

Semiotika socijalnih mreža

Semiotika je nauka koja se bavi proučavanjem znakova. Ona je rasprostranjena u književnosti (semiologija), u duhovnosti, umjetnosti, u životinjskom svijetu (zoosemiotika) ili kao medicinska semiotika. Semiotski postupak je slanje kodirane informacije sa pošiljaoca na primaoca i njeno dešifriranje i interpretiranje.

Znak

Znak je forma ili oblik koja sadrži određeni često skriven sadržaj. Znak ukazuje na nešto drugo a ne na sebe samog. Može reći da je sve znak: jezik, umjetnost, moda, čovjek, itd. No određene sadržaje znaku pored estetskih normi pripisuje i recipirajući subjekt. Tako su srednjovjekovne katedrale građene s ondašnjim sakralnim značenjskim nabojem dok su danas svedene samo na estetske norme.

Reference

Bilješke
Bibliografija
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  • Petrilli, S. (2009). Semiotics as semioethics in the era of global communication. Semiotica, 173(1-4), 343-347, 353-354, 359. doi: 10.1515/SEMI.2009.015
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  • Stubbe, Henry (Henry Stubbes), The Plus Ultra reduced to a Non Plus: Or, A Specimen of some Animadversions upon the Plus Ultra of Mr. Glanvill, wherein sundry Errors of some Virtuosi are discovered, the Credit of the Aristotelians in part Re-advanced; and Enquiries made...., (London), 1670.
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  • Zlatev, Jordan. (2009). "The Semiotic Hierarchy: Life, Consciousness, Signs and Language, Cognitive Semiotics". Švedska: Scania.

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