Эффект охвата

Эффект охвата (англ. economies of scope) — снижение затрат на единицу продукции за счёт совместного производства двух или более продуктов.

Определение

По мнению П. Кита и Ф. Янга эффект охвата — это снижение издержек фирмы на единицу продукции за счёт совместного, а не раздельного производства двух или более продуктов (товаров или услуг)[1].

Эффект охвата и эффект масштаба

Эффект охвата связан с эффектом масштаба, так как развитие более чем одного направления бизнеса требует от предприятия наличия определённых масштабов производства, а создание нового направления бизнеса увеличивает масштабы его производства[1].

См. также

Примечания

  1. ↑ 1 2 Кит П., Янг Ф. Управленческая экономика. Инструментарий руководителя — СПб.: Питер, 2008 — С.286 — 624с. — ISBN 978-5-469-01489-8

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