WPP Group

WPP plc
TipPublică
Simbol bursierLSE: WPP
NYSE: WPP
Componentă FTSE 100
Fondată
  • 1971; acum 53 ani (1971) (Wire and Plastic Products plc)
  • 1985; acum 39 ani (1985) (achiziția lui Sorrell și intrarea în publicitate)
ȚaraRegatul Unit
SediuLondra
Zona deservităMondial
Oameni cheie
  • Roberto Quarta (președinte)
  • Mark Read (director general)
Industrie
Servicii
  • Rețele integrate
  • media
  • date și perspective
  • relații publice și afaceri publice
  • consultanță de brand
  • producție
  • sănătate și bunăstare[1]
Venit▲ 14,8 miliarde £ (2023)[2]
Profit brut▼ 531,0 milioane £ (2023)[2]
Profit net▼ 197,2 milioane £ (2023)[2]
Angajați115 000 (2024)[3]
Filiale
  • AKQA
  • BCW
  • CMI Media Group
  • Essence Global
  • Grey
  • Hill+Knowlton Strategies
  • Mindshare
  • Ogilvy
  • Wavemaker
  • UWG
  • VML
Prezență online
www.wpp.com
Modifică date / text Consultați documentația formatului

WPP plc este o companie multinațională britanică de comunicații, publicitate, relații publice, tehnologie și comerț cu sediul în Londra, Anglia. Este cea mai mare companie de publicitate din lume din 2023.[4] WPP plc deține mai multe companii, care includ publicitate, relații publice, media și rețele de cercetare de piață precum AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill & Knowlton, Mindshare, Ogilvy, Wavemaker și VML. Este una din companiile "Big Four" de agenție, alături de Publicis, The Interpublic Group of Companies și Omnicom Group.[5] WPP are o listă principală la Bursa de Valori din Londra și este o constituentă al indicelui FTSE 100.[6]

Pe 14 aprilie 2018, Martin Sorrell a demisionat după 33 de ani de la fondarea companiei în urma acuzațiilor de hărțuire și indiscreții sexuale,[7][8] iar Roberto Quarta a fost numit președinte.[9] Mark Read a fost numit director general în septembrie 2018.[10]

Referințe

  1. ^ „Our companies”. WPP plc. Accesat în . 
  2. ^ a b c „Preliminary Results 2023” (PDF). WPP plc. Accesat în . 
  3. ^ „About us”. WPP. Accesat în . 
  4. ^ „The world's biggest ad agency is going all in on AI with Nvidia's help”. CNN. Accesat în . 
  5. ^ Elliott, Stuart (). „Advertising's Big Four: It's Their World Now”. The New York Times. 
  6. ^ „WPP”. London Stock Exchange. Accesat în . 
  7. ^ Goodley, Simon; Davies, Rob (). „Martin Sorrell's WPP exit came amid bullying and sex worker allegations”. The Guardian (în engleză). ISSN 0261-3077. Accesat în . 
  8. ^ „Martin Sorrell's downfall: why the ad king left WPP”Necesită abonament cu plată. Financial Times. . Accesat în . 
  9. ^ „WPP CEO Sorrell Quits After Three Decades at Top of Ad World”. Bloomberg.com (în engleză). . Accesat în . 
  10. ^ Holton, Kate (). „Ad giant WPP names Read as CEO for post-Sorrell era”. Reuters. 

Legături externe


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Regatul Unit al Marii Britanii și al Irlandei de Nord Companiile FTSE 100 din Regatul Unit
Componentele indicelui din 20 iunie 2011

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