Mesaj de interes public
HHS public service announcement
Un mesaj de interes public difuzat de Departamentul de Sănătate și Servicii Umane al Statelor Unite privind profilaxia față de gripa tip A(H1N1)

Mesajul de interes public sau anunțul de interes public este o înștiințare destinată publicului, fără implicații comerciale, care vizează evidențierea fenomenelor cele mai relevante, cu scopul de a influența modelul de comportament public și de a atrage atenția asupra posibilelor probleme de ordin social[1] Cele mai vechi anunțuri de serviciu public (sub formă de imagini în mișcare) au fost făcute înainte și în timpul celui de-al doilea război mondial, atât în Marea Britanie, cât și în SUA.

Festivaluri și concursuri

IAA Responsibility Awards este un festival internațional anual de anunțuri de servicii publice, organizat de Asociația Internațională de Publicitate din 2008.[2]

Note

  1. ^ „Социальная реклама. Теория и практика”, Znanium.com, ISBN 978-5-238-01829-4, accesat în  
  2. ^ „IAA Responsibility awards 2010”. www.act-responsible.org. Arhivat din original la . Accesat în . 

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