J. Walter Thompson

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J. Walter Thompson

Jenis/bentuk sah	Anak syarikat
Industri	Komunikasi pemasaran
Pendahulu	Carlton & Smith
Ditubuhkan	New York, New York, Amerika Syarikat (1864 (1864))
Pengasas	William James Carlton
Dibubarkan	2018
Nasib	Digabungkan dengan Wunderman untuk membentuk Wunderman Thompson
Pengganti	Wunderman Thompson
Ibu pejabat	New York, New York, Amerika Syarikat
Kawasan perkhidmatan	Seluruh dunia
Tokoh penting	Tamara Ingram, CEO Matt Eastwood, CCO
Syarikat induk	WPP plc
Tapak web	www.wundermanthompson.com
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J. Walter Thompson (JWT) ialah sebuah syarikat induk pengiklanan yang ditubuhkan pada tahun 1896 oleh pelopor pengiklanan Amerika, James Walter Thompson.^[1] Syarikat ini kemudian dibeli pada 1987 oleh WPP plc, dan pada November 2018, WPP menggabungkan J. Walter Thompson dengan Wunderman untuk membentuk Wunderman Thompson.^[2][3][4]

Rujukan

1. "Prominent Exit From Ad Industry Sets Off Questions About Future". The New York Times. April 22, 2018.
2. "Group history". WPP plc. Dicapai pada August 30, 2010.
3. "Sir Martin Sorrell: advertising man who made the industry's biggest pitch". The Guardian. July 4, 2010. Dicapai pada July 12, 2012.
4. "WPP is merging JWT with Wunderman". Ad Age (dalam bahasa Inggeris). Dicapai pada 2018-11-26.

Bacaan lanjut

• Davis, Rhiannon, "Negotiating Local and Global Knowledge and History: J. Walter Thompson around the Globe, 1928–1960," Journal of Australian Studies (2012) 36#1 pp 81–97.
• Farwell, Tricia M. Review of "Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century." Journalism and Mass Communication Quarterly 88#2 (2011): 446.
• Hultquist, Clark Eric. "Americans in Paris: The J. Walter Thompson Company in France, 1927–1968." Enterprise and Society 4#3 (2003): 471-501.
• Kreshel, Peggy J. "John B. Watson at J. Walter Thompson: The legitimation of 'science' in advertising." Journal of Advertising 19#2 (1990): 49-59.
• Kreshel, Peggy J. "The "culture" of J. Walter Thompson, 1915–1925." Public Relations Review 16.3 (1990): 80-93.
• McDonough, John, and Karen Egolf, eds. The advertising age encyclopedia of advertising (1st ed 2003) vol 3 pp 1530-37
• Mashon, Mike. "NBC, J. Walter Thompson, and the Struggle for Control of Television Programming, 1946-58." in NBC: America's Network (2007) pp: 135-152.
• Merron, Jeff. "Putting Foreign Consumers on the Map: J. Walter Thompson's Struggle with General Motors' International Advertising Account in the 1920s." Business History Review 73#03 (1999): 465-502.
• Merron, Jeffrey L. American culture goes abroad: J. Walter Thompson and the General Motors export account, 1927-1933 (1991)
• Mishra, Karen E. "J. Walter Thompson: Building trust in troubled times." Journal of Historical Research in Marketing 1#2 (2009): 246-269. online
• Moreno, Julio E. "J. Walter Thompson, the Good Neighbor Policy, and Lessons in Mexican Business Culture, 1920–1950." Enterprise and Society 5#2 (2004): 254-280.
• Moreno, Julio E. "Marketing in Mexico: Sears, Roebuck Company, J. Walter Thompson, and the Culture of North American Commerce in Mexico City during the 1940s." Enterprise and Society 1#4 (2000): 683-692.
• Nixon, Sean. "Apostles of Americanization? J. Walter Thompson Company Ltd, Advertising and Anglo-American Relations 1945–67." Contemporary British History 22#4 (2008): 477-499.
• Pouillard, Véronique. "American advertising agencies in Europe: J. Walter Thompson's Belgian business in the inter-war years." Business history 47#1 (2005): 44-58.
• Scanlon, Jennifer. "Advertising women: The J. Walter Thompson Company women's editorial department." in The gender and consumer culture reader (2000) pp: 201-25.
• Silva, Jonathan. "The marketing complex: the J. Walter Thompson company, 1916-1929." Essays in Economic and Business History 14 (1996): 207-18.
• Spring, Dawn. "The Globalization of American Advertising and Brand Management: A Brief History of the J. Walter Thompson Company, Proctor and Gamble, and US Foreign Policy." Global Studies Journal (2013) 5#4
• West, Douglas C. "From T-Square to T-Plan: the London office of the J. Walter Thompson advertising agency 1919–70." Business History 29#2 (1987): 199-217.
• Woodard, James P. "Marketing modernity: the J. Walter Thompson Company and North American advertising in Brazil, 1929-1939." Hispanic American Historical Review 82#2 (2002): 257-290.

Pautan luar

• Tapak web rasmi
• Guide to select collections from the JWT Archives in the Hartman Center at Duke University
• "The J Walter Thompson (JWT), London, advertising agency client account files and other office papers, 1926–1977". History of Advertising Trust. Dicapai pada May 1, 2015.