애플의 슬로건 목록

이 문서는 1970년대 이후 애플의 슬로건에 대한 목록이다. 현재 애플이 가장 많이 쓰는 슬로건은 Get a Mac 혹은 간단히 애플 로고를 쓴다.

회사 광고 모토

  • "Byte into an Apple" (1970년대 후반)[1][2]
  • "Soon there will be 2 kinds of people. Those who use computers, and those who use Apples." (1980년대 초반)[2][3]
  • "The Power to Be Your Best" (1990)[2][4][5]
  • "Think Different" (1997 ~ 2002)[2][5][6]
  • "The Computer for the rest of us" (1984)[2][7]
  • "Switch" (2002-2003)[2]

제품 슬로건 목록

애플 I

  • "Apple introduces the first low cost microcomputer system with a video terminal and 8K bytes of RAM on a single PC card!"[8]

애플 II

  • "Introducing Apple II"[9]
  • "Original Apple II"
  • "What every educator should know about desktop computers."
  • "The home computer that's ready to work, play and grow with you."
  • "We're looking for the most original use of an Apple since Adam" Promoting a user-submission essay contest
  • "A is for Apple"
  • "How to buy a Personal Computer"
  • "Welcome IBM. Seriously."
  • "What's the 'e' stand for?"
  • "What kind of man owns his own computer?"

매킨토시

  • "It takes minutes of practice to make Macintosh do this."
  • "Introducing Macintosh. What makes it tick. And talk."
  • "It does more, It costs less. It's that simple"
  • "Of the 235 million people in America, only a fraction can use a computer... Introducing Macintosh. For the rest of us." - 뉴스위크 20면 팸플릿에서 [1]

아이맥, 아이북, 맥 미니

  • "iThink, therefore iMac." (1998) 르네 데카르트에서 인용 "나는 생각한다, 고로 존재한다." (Cogito ergo sum)
  • "Hello. Again." (1998)
  • "The iMac to Go." (1999)
  • "Where did the computer go?" (2004)
  • "From the creators of iPod." (2004)
  • "The most affordable Mac ever." (2005)
  • "Now showing. The new iMac G5" (2005)
  • "Small is Beautiful" (2006)
  • "The new, all-in-one iMac"
  • "You can't be too thin, Or too powerful." (2007)
  • "A little Mini. A lot of Leopard"(2007)
  • "The ultimate all-in-one. Now shipping with Leopard" (2007)
  • "More Power. Thinly disguised."
  • "Beauty. Brains. And now more brawn."
  • "The all-in-one for everyone."
  • "Faster. Greener. Still mini."
  • "Brilliance, squared."
  • "Small is huge."
  • "It’s a good time to be a desk."
  • "The ultimate all-in-one. Now with the ultimate display."
  • "The new, mightier mini."
  • "Redesigned in a very big way."

파워 맥, 파워북, 맥북, 맥북 에어, 맥북 프로

  • "The plot thins" (1999)
  • "Two Brains are better than one" (2000)
  • "Rips through digital video faster than Pentiums can say "uncle"."
  • "Less is more" (2003)
  • "The world's fastest computer" (2003)
  • "Sends other UNIX boxes to /dev/null" (2003)
  • "Higher Resolution. Better Mileage" (2005)
  • "Meet the family. Now complete." (2006)
  • "Power Mac G5. The power of four." (2006)
  • "Everything2" (2006)
  • "Same lovable MacBook. New lovable speed." (2007)
  • "Vroom with a View" (2007)
  • "State-of-the-art meets state-of-the-art.
  • "Same lovable MacBook. New amazing OS. MacBook now shipping with Leopard" (2007)
  • "There's something in the air" (2008)
  • "Thinnovation" (2008)
  • "Book smart" (2008)
  • "Nimble, meet quick." (2008)
  • "Rapid transit" (2008)
  • "Meet the next generation of notebooks." (2008)
  • "Redesigned. Reengineered, Re-everythinged." (2008)
  • "The new MacBook Air. Better graphics. More storage. Yet still the world’s thinnest notebook." (2009)
  • "Thin as always. Faster than ever." (2009)
  • "An even quicker study." (2009)
  • "The new MacBook Pro family." (2009)
  • "The notebook you love. In a whole new edition" (2009)
  • "The fastest, most powerful MacBook Pro ever. Times three." (2010)

아이팟

  • "1,000 songs in your pocket." (2001)
  • "Introducing the new iPod family." (2002)
  • "7,500 songs in your pocket." (2003)
  • "Mini. The next big thing." (2004)
  • "Teeny doesn't mean weeny." (2004)
  • "The best keeps getting better" (2004)
  • "10,000 songs in your pocket." (2004)
  • "Paint it black." (2004)
  • "Life is random." (2005)
  • "*Do not eat iPod shuffle" (2005)
  • "Give chance a chance." (2005)
  • "Random is the new order." (2005)
  • "Enjoy uncertainty." (2005)
  • "1,000 songs. Impossibly small." (2005)
  • "One more thing..." (2005)
  • "Watch your music" (2005)
  • "15,000 songs. 25,000 photos. 80 hours of video." (2005)
  • "Give music." (2005)
  • "The best digital jukebox and #1 music download store. Now with video." (2005)
  • "Which iPod are you?" (2006)
  • "Home stereo. Reinvented." (2006)
  • "Back for an encore." (2006)
  • "Tune your run." (2006)
  • "Completely remastered." (2006)
  • "Clip and go." (2006)
  • "Put some music on." (2006)
  • "Movies, TV shows, games, and music. Now playing on an iPod near you." (2006)
  • "Put a different kind of change in your pocket." (2006)
  • "Put a thousand thanks in their pocket." (2006)
  • "Put some color on." (2006)
  • "Give the gift of iPod." (2006)
  • "Meet the best iPods ever." (2007)
  • "A little video for everyone." (2007)
  • "Hold everything." (2007)
  • "A new gig for iPod shuffle" (2008)
  • "Now there's even more to touch." (2008)
  • "Play more than music. Play a part." (2008)
  • "Everybody Touch" (2008)
  • "What's new to touch" (2008)
  • "Tap into what's new" (2008)
  • "Now there's even more to touch" (2008)
  • "Pump up the volume. iPod Touch Now in 32GB"
  • "So much to touch." (2008)
  • "Get your groove on. In four new colors" (2008)
  • "nano-chromatic" and "Rockalicious" (2008)
  • "One size fits all."(2009)
  • "The funnest iPod ever"(2009)
  • "Millions of songs. Thousands of videos. Hundreds of games."
  • "Small Talk."(2009)
  • "Next level fun."(2009)
  • "Nano Shoots Video."(2009)
  • "Your Top 40,000." (2010)

아이튠즈

  • "Rip. Mix. Burn." (2001)
  • "Rock and Roll will never die. It is, however, being reborn." (2003)
  • "The best Windows app ever." (2003)
  • "Hell Froze Over." (2003)
  • "Welcome to the digital music revolution." (2004)
  • "Drink. Win. Play." (2005)
  • "Welcome to the entertainment center of your world." (2006)
  • "Give the gift of music for the holidays." (2006)
  • "The entertainment center of your world." (2007)
  • "American Idol on iTunes." (2008)
  • "Discover iTunes 8. Rediscover your music."
  • "iTunes 8. The entertainment capital of your world"
  • "That's entertainment."

인텔

  • "What's an Intel chip doing in a Mac? A whole lot more than it's ever done in a PC."
  • "Rosetta. The most amazing software you'll never see."
  • "Imagine the Possibilities."
  • "Faster now comes standard." (2006)
  • "Better than ever" (2008)

아이폰

  • "The internet in your pocket."
  • "Touching is believing"
  • "hello"
  • "아이폰 Apple reinvents the phone"
  • "Say Hello to 아이폰"
  • "Talk about big. iPhone now in 16GB. More music. More video. More iPhone." (2008)
  • "The iPhone you've been waiting for." (2008)
  • "The first phone to beat the iPhone." (2008)
  • "Twice as fast, for half the price" (2008)
  • "The most advanced mobile OS. Now even more advanced." (2009)
  • "25,000 apps. And counting." (2009)
  • "The fastest, most powerful iPhone yet." (2009)
  • "This changes everything. Again" (2010)
  • "It's the most amazing iPhone yet."(2011)
  • "The biggest thing to happen to iPhone since iPhone."(2012)
  • "You're more powerful than you think."(2013)
  • "Forward Thinking"(2013)
  • "For the Colorful"(2013)
  • "Bigger than Bigger"(2014)

앱스토어

  • "There's an app for just about anything"
  • "Applications unlike anything you’ve seen on a phone before."
  • "Your 아이폰 gets better with every new app."
  • "Over 200,000 ways to make iPhone even better."

애플 TV

  • "YouTube, Meet Apple TV" (2007) Used currently on the iPod+iTunes homepage.
  • "If it's on iTunes, it's on your widescreen TV." (2007).
  • "Movie rentals and much more." used to market the Apple TV.
  • "Now Playing: HDTV shows and more." used to market the Apple TV.
  • "Even More to Do" (2008) market Apple TV

맥 OS X

  • " It just works".[10]
  • "It's the biggest thing to happen to Macintosh since the Macintosh" (2001)
  • "The future is here" (2001)
  • "Wildly innovative"
  • "The evolution of the species"
  • "Change your stripes"
  • "Redmond, start your photocopiers." (2006)
  • "Redmond, we have a problem." (2006)
  • "This should keep Redmond busy." (2006)
  • "Introducing Longhorn." (2006)
  • "Add a new Mac to your Mac" (2007)
  • "Hello, Tomorrow" (2007)
  • "Go Beyond Vista: It's Time to Get a Mac." (2007)
  • "The Next Big Things"
  • "Rock Solid Foundations"
  • "It's Here. It's Real. It's Amazing."
  • "Leopard, Every One's an Ultimate."
  • "Core innovation"
  • "The world's most advanced operating system. Finely tuned."
  • "Completely new. Completely Mac"

맥 OS X 서버

  • "Leopard Server. Simply Powerful." (2007)
  • "Connecting your business."
  • "New features. New ways to collaborate. Simpler than ever."

맥 프로

  • "Room to grow. Introducing Mac Pro" (2006)
  • "Life Made Easier" (2006)
  • "64-bit Quad Xeon. Introducing Mac Pro"(2008)
  • "The new Mac Pro. Tower of 8-core power." (2008)
  • "Start your engines. All eight of them"(2008)
  • "Expand at will." (2008)
  • "Beauty outside. Beast inside." (2009)

맥

  • "Internet Essentials for your Mac" (2004)

모바일미

  • "Exchange for the rest of us" (2008)
  • "The simple way to keep everything in sync." (2008)
  • "Push email, push contacts, push calendar. Everything in sync. Anywhere you are" (2009)

아이패드

  • "A magical and revolutionary device at an unbelievable price." (2010)
  • "It just feels right to hold the internet in your hands"
  • " It's Faster, Times 2" (2011)
  • " It's Resolutionary" (2012)

인용

  1. ↑ James Burkhart Gilbert. “Redeeming culture: American religion in an age of science”. 
  2. ↑ 가 나 다 라 마 바 Alex Brooks (2006). “Happy 30th Birthday, 1996 – 2006”. World of Apple. 2011년 4월 11일에 원본 문서에서 보존된 문서. 2010년 7월 21일에 확인함. 
  3. ↑ Joyce Nelson (1992). “Sign crimes/Road kill: from mediascape to landscape”. 
  4. ↑ Bryan Chaffin (2001년 4월 27일). “Remembering 1990, The IIfx, & The Power To Be Your Best”. 《the Mac Observer》. 
  5. ↑ 가 나 Grahame R. Dowling. “The art and science of marketing”. 
  6. ↑ “The Force of Callas' Kiss: The 1997 Apple Advertising Campaign, “Think Different””. Text and Performance Quarterly. 
  7. ↑ Thomas O'Guinn, Chris Allen, Richard J. Semenik. “Advertising and Integrated Brand Promotion”. 
  8. ↑ http://www.dvq.com/misc/images/apple.pdf
  9. ↑ 1977: Introducing Apple II | Flickr - Photo Sharing!
  10. ↑ “Mac OS/X”. HWM. Aug 2007. 

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