GfK

GfK
種類
 SE(Societas Europaea)
業種 マーケット・リサーチ
設立 1934年
創業者 Wilhelm Vershofen（ドイツ語: Wilhelm_Vershofen）
本社 ドイツ・ニュルンベルク
売上高 1,543,400,000 ユーロ (2018年) ウィキデータを編集
従業員数
 8,000人以上

GfK（独：ゲーエフカー、英：ジーエフケイ）SEは、ドイツに本拠を置く、世界第4位のマーケティングリサーチの企業[1]。

1934年、Wilhelm Vershofen（ドイツ語: Wilhelm_Vershofen）教授によりニュルンベルグを本拠とする研究機関として設立。その後海外展開し、1990年に公開有限会社となる。現在はGfK SEとして、世界50カ国以上に8,000人以上の従業員を擁する。

日本法人は1979年に設立。ジーエフケー・マーケティングサービス・ジャパン株式会社[2]、ジーエフケー・インサイト・ジャパン株式会社の2社がある。所在地は東京都中野区。

外部リンク

脚注

  1. ^ GFK（ジーエフケー マーケティング） リサーチ会社一覧　転職サービスのムービン
  2. ^ 一般社団法人　日本マーケティング・リサーチ協会　JMRA会員について　ジーエフケー マーケティングサービス ジャパン
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