Negatív kampány

A negatív kampány során egy politikai erő úgy próbál választásokat nyerni, hogy saját képességeinek vagy programjának kihangsúlyozása helyett ellenfelét támadja, annak hibáit nagyítja fel.

Bár a köznyelvi értelemben a negatív kampány valami „rossz”, „mocskolódó, rossz szándékú, hazug” típusa a kommunikációnak, ám a politikai marketing a „negatív kampány” kifejezést semlegesen használja, a kifejezés értékítéletet nem hordoz.

A negatív kampány gyakran, de nem feltétlenül alapul ferdítéseken, csúsztatásokon, vagy hazugságokon, hangneme lehet durva.

Leggyakrabban olyankor hatásos,[1] amikor két nagy párt verseng egymással, részben ezért nagyon elterjedt az Egyesült Államokban de számos más országban, így Európában és Magyarországon is vannak rá példák.

Hivatkozások

Kapcsolódó szócikkek

Ez a politikával kapcsolatos lap egyelőre csonk (erősen hiányos). Segíts te is, hogy igazi szócikk lehessen belőle!

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