Wrigley's Spearmint is a brand of Wrigley'schewing gum. Wrigley's launched the brand in 1893,[1] and marketed the gum as its classic brand, although the company's brand Juicy Fruit has been on the market slightly longer. As the name implies, the gum is flavored with the spearmint plant.
In 2004, it was relaunched in the United States and United Kingdom, with the slogan "even better, longer lasting". Another advertising campaign was "some call it a spear, some call it an arrow." The spear/arrow has been a constant in the brand's advertising, as has been the mint leaf motif.[2]
The gum was traditionally grey/beige in color, almost the same color as Juicy Fruit and Doublemint.
At the end of 2022 the manufacturer Mars, which has been producing Wrigley's Spearmint since 2008, stopped its production in Germany.[3] The stated reasons were "declining developments" and the associated poor sales figures.[3] According to Mars customer service, the chewing gum range now only contains dragées, with no gum sticks.[3]
