Faith is perhaps best known as a founding member of Faith and the Muse. A longtime member of the Los Angeles gothic rock and punk scene, Faith has also produced records for a range of artists.
His younger sister, Cynthia Coulter, is a member of the bands Mercury's Antennae, This Ascension, and was also a touring member of Faith and the Muse.
In 2011, William Faith relocated to Chicago, Illinois and formed his current project The Bellwether Syndicate with his partner Sarah "Scary Lady Sarah" Rose Faith. William and Sarah also work as a DJ duo called The Pirate Twins, and were married in August 2016.
In addition to his current work with The Bellwether Syndicate, Faith maintains his role as guitarist for English anarcho-punk stalwarts Conflict and bassist for The March Violets, although he announced leaving The March Violets on January 2, 2024.