We came up with the concept of dealing with just six events - with each having its own theme and being representative of a particular sport. For example, among the Alpine sports, we've really gone all-out for the Men's Downhill - which is the glamorous, prestigious event rather than including the Ladies' Downhill, the Men's Slalom or the Men's Giant Slalom, events which the average viewer knows nothing about. We felt it would be better to choose a relative few of the representative sports of the Winter Olympics and do them really well, as opposed to spreading our coverage...With the James Coburn involvement we have given our audience a way to experience what it feels like to do these things.