WWHX

WWHX
Broadcast areaBloomington-Normal
Frequency100.7 MHz
BrandingNow 100.7
Programming
FormatHot Adult Contemporary
Christmas Music (Nov.-Dec.)
Ownership
Owner
  • Woodward Community Media
  • (Woodward Community Media Bloomington, LLC)
WBBE, WIHN
History
First air date
August 12, 2005; 19 years ago (2005-08-12) (as WVMG)
Former call signs
  • WNDQ (June–August 2005, CP)
  • WVMG (2005–2012)
Technical information[1]
Licensing authority
FCC
Facility ID164105
ClassA
ERP4,200 watts
HAAT105 meters (344 ft)
Transmitter coordinates
40°27′8.1″N 88°57′48.3″W / 40.452250°N 88.963417°W / 40.452250; -88.963417
Links
Public license information
WebcastListen Live
WebsiteWWHX Online

WWHX (100.7 MHz) is a commercial FM radio station in Normal, Illinois, serving the Bloomington-Normal radio market. It is owned by Woodward Community Media through licensee Woodward Community Media Bloomington, LLC.[2] It airs a hot adult contemporary radio format, switching to Christmas music for much of November and December. The studios are at 1 Brickyard Drive in Bloomington.

WWHX is a Class A FM station, with an effective radiated power (ERP) of 4,200 watts. The transmitter is off East Hamilton Road near Morrissey Drive (U.S. Route 150) in Normal.[3]

History

Adult contemporary as "Magic 100.7" (2005-2012)

The station signed on the air on August 12, 2005; 19 years ago (2005-08-12). The original call sign was WVMG and the moniker was "Magic 100.7." It received its FCC license on January 10, 2006.[4] Magic was a direct competitor to Star 107.7 (now WIBL). But Magic 100.7 had a better signal within Bloomington/Normal. The station was able to eventually drive competitor Star 107.7 out of the format in 2007.

Throughout its years as an AC station, it flipped to Christmas music every November. The station hired Fasig, a known talent from WBNQ as a morning host.

Top 40 (2012-2018) and Rhythmic Contemporary (2018-2021)

In March 2012, then-owner Connoisseur Media pulled the plug on Magic. It flipped to a Top 40 (CHR) format as "Hits 100.7."

The station continued to air contemporary hit music until April 1, 2018. On that date, it shifted over to a Rhythmic Contemporary format with the branding "Hot 100.7: The Beat of BloNo." The first song was "Hot in Herre" by Nelly.[5] It played the top rhythmic hits of the day mixed with titles from the past decade.[5]

Hot AC (2022-present)

On November 1, 2021, WWHX dropped its Rhythmic Contemporary format and began stunting with Christmas music as "100.7 - Bloomington-Normal's Christmas Station".[6]

After the holidays, on January 1, 2022, the station flipped to hot adult contemporary as "Now 100.7." The first song on "Now" was "Take Me to Church" by Hozier.[7]

References

  1. ^ "Facility Technical Data for WWHX". Licensing and Management System. Federal Communications Commission.
  2. ^ Neuhoff Media Bloomington, LLC. "FCC 323: Ownership Report for Commercial Broadcast Stations; File No. BOS-20160120ABB". Washington, DC: Federal Communications Commission. Retrieved 2017-04-01.
  3. ^ Radio-Locator.com/WWHX
  4. ^ "Application Search Results". Washington, DC: Federal Communications Commission. Retrieved 2017-04-01.
  5. ^ a b Venta, Lance (2018-04-01). "WWHX Bloomington Flips To Rhythmic CHR Hot 100". RadioInsight. RadioBB Networks. Retrieved 2018-04-01.
  6. ^ Christmas Music Is Hot In Bloomington Radioinsight - November 1, 2021
  7. ^ "WWHX Is Now". RadioInsight. Retrieved 2022-01-02.


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