WTTH first signed on as WFOU in 1989. It first changed its callsign to WMXL in 1990 before becoming WTTH, branded as "The Touch," in 1991. As The Touch, WTTH plays an Urban AC format.
The Touch once operated a simulcast on 105.5 WBNJ in Cape May County from 1994 until 1999. The simulcast then moved to 93.1/WDTH until 2009, when WDTH became Easy 93.1.
In 2004 and 2005, WTTH and its then-simulcast WDTH were two of the earliest stations in the country to flip to an all-Christmas format.
On August 7, 2023, Equity Communications announced that it would sell WTTH, along with its three other FM stations in the Atlantic City-Cape May market, to iHeartMedia.[2] The acquisition was completed on December 5.[3]
Programming
WTTH is the Atlantic City home of the nationally syndicated "Steve Harvey Morning Show." Up until August 9, 2019, the station was home to the "Tom Joyner Morning Show." Music the rest of the day is automated Urban AC music. On weeknights, the station simulcasts "The Sweat Hotel" with Keith Sweat.
Prior to December 2023, WTTH would air classic hip hop songs, in what it called "Throwback Weekend." Additionally, the station previously simulcasted the popular "Bob Pantano Saturday Night Dance Party" from Philadelphia's WOGL on Saturdays.
History of callsign
The callsign WTTH was previously assigned to an AM station in Port Huron, Michigan, that began broadcasting December 6, 1947. A sister station, WTTH-FM began broadcasting that same day.[4]