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WTAD
Quincy, Illinois;
Broadcast area	Quincy / Hannibal / Keokuk
Frequency	930 kHz
Branding	"WTAD AM 930"
Programming
Format	News talk
Ownership
Owner	STARadio Corporation
Sister stations	KGRC, KZZK, WCOY, WQCY
History
First air date	1923 (original license); July 8, 1925 (relicensed)
Former frequencies	1310 (1923); 1270 kHz (1925–1928); 1440 kHz (1928–1935); 900 kHz (1935–1941)
Call sign meaning	We Travel All Directions (slogan based on randomly assigned call letters)
Technical information
Licensing authority	FCC
Facility ID	64839
Class	B
Power	5,000 watts day; 1,000 watts night;
Transmitter coordinates	39°53′23.00″N 91°25′24.00″W / 39.8897222°N 91.4233333°W
Translator(s)	103.3 K277CF (Quincy)
Links
Public license information	Public file; LMS;
Webcast	Listen live
Website	www.wtad.com

WTAD (930 AM) is a commercial radio station licensed to Quincy, Illinois and owned by STARadio Corporation.

WTAD broadcasts a news talk format. It carries a variety of local programming, as well as nationally syndicated shows such as Laura Ingraham, Mark Levin, and Coast to Coast AM.^[4]

History

WTAD was first licensed on July 20, 1923, to Robert E. Compton and First Presbyterian Church in Carthage, Illinois.^[5] The call sign was randomly assigned from a sequential roster of available call letters. The station was deleted on December 18, 1923,^[6] then relicensed on July 8, 1925,^[1] to Robert E. Compton in Carthage, broadcasting on 1270 kHz, with a power of 50 watts.^[2]^[7]

In December 1926, the license was transferred to the Illinois Stock Medicine Broadcasting Corporation, and the station was moved to Quincy, Illinois, and its power increased to 500 watts.^[8]^[2] Following the establishment of the Federal Radio Commission (FRC), stations were initially issued a series of temporary authorizations starting on May 3, 1927.^[9] In addition, they were informed that if they wanted to continue operating, they needed to file a formal license application by January 15, 1928, as the first step in determining whether they met the new "public interest, convenience, or necessity" standard.^[10] On May 25, 1928, the FRC issued General Order 32, which notified 164 stations, including WTAD, that "From an examination of your application for future license it does not find that public interest, convenience, or necessity would be served by granting it."^[11] However, the station successfully convinced the commission that it should remain licensed.

On November 11, 1928, the FRC implemented a major reallocation of station transmitting frequencies, as part of a reorganization resulting from its implementation of General Order 40. WTAD's frequency was changed to 1440 kHz, sharing time on the frequency with WMBD in Peoria.^[12] In 1935, the station's frequency was changed to 900 kHz, running 500 watts during daytime hours only.^[2] In 1936, the station's power was increased to 1,000 watts.^[2] In 1941, nighttime operations were added, running 1,000 watts with a directional array, and the station's frequency was changed to 930 kHz.^[2]

By 1941, the station had become an affiliate of the CBS Radio Network.^[13] In 1944, the station was sold to Lee Broadcasting for $487,500.^[14]^[2] In 1952, the station's daytime power was increased to 5,000 watts.^[2] In the 1970s and 1980s, the station aired a MOR format.^[1]^[15] By 1986, news-talk programming was added.^[16] In December 1986, the station was sold to Eastern Broadcasting, along with 99.5 WQCY, for $1.1 million.^[17] In 1989, Eastern Broadcasting was purchased by TMZ Broadcasting (later known as Tele-Media Broadcasting).^[18]^[19]^[20] In Spring 1994, the station's format was changed from soft AC to oldies.^[21]

In the fall of 1994, the station's format changed from full service/oldies to an all-talk format.^[22] In 1997, Tele-Media was purchased by Citadel.^[20]^[23] In 1997, the station's programming began to be simulcast on 106.7 WBRJ in Mount Sterling, Illinois.^[24] In 1998, the station was sold to STARadio Corporation.^[25] In 1999, the station's simulcast ended, after 106.7 was sold and switched to an oldies format as WLRT "Golden 106.7".^[26]

References

^ ^a ^b ^c 1972 Broadcasting Yearbook, Broadcasting, 1972. p. B-66. Retrieved August 3, 2018.
^ ^a ^b ^c ^d ^e ^f ^g ^h ⁱ ^j History Cards for WTAD, fcc.gov. Retrieved August 3, 2018.
^ "Facility Technical Data for WTAD". Licensing and Management System. Federal Communications Commission.
^ WTAD - Programs Accessed May 11, 2010
^ "New stations", Radio Service Bulletin, August 1, 1923, page 3.
^ "Strike out all particulars", Radio Service Bulletin, January 2. 1924, page 7.
^ "New stations", Radio Service Bulletin, August 1, 1925, page 3.
^ "Radio News and Programs", The Indianapolis News, January 3, 1927. p. 20.
^ "List of broadcasting stations issued temporary permits", Radio Service Bulletin, April 30, 1927, pages 6-14.
^ "Extension of Broadcasting Station Licenses", Radio Service Bulletin, December 31, 1927, page 7.
^ "Appendix F (2): Letter to and list of stations included in General Order No. 32, issued May 25, 1928", Second Annual Report of the Federal Radio Commission for the Year Ended June 30, 1928, Together With Supplemental Report for the Period From July 1, 1928 to September 30, 1928, pages 146-149.
^ "Broadcasting Stations", Second Annual Report of the Federal Radio Commission (June 30, 1928), page 176.
^ 1941 Yearbook Number, Broadcasting, 1941. p. 118. Retrieved August 3, 2018.
^ "WTAD is Acquired by Lee Syndicate", Broadcasting, November 27, 1944. p. 64. Retrieved August 3, 2018.
^ Broadcasting Cablecasting Yearbook 1985, Broadcasting Cablecasting, 1985. p. B-86. Retrieved August 3, 2018.
^ Broadcasting Cablecasting Yearbook 1986, Broadcasting Cablecasting, 1986. p. B-91. Retrieved August 3, 2018.
^ "AM-FM Combos", Broadcasting, February 9, 1987. p. 84. Retrieved August 3, 2018.
^ "Groups", Broadcasting, February 13, 1989. p. 46. Retrieved August 4, 2018.
^ "TMZ Broadcasting Company has acquired the stock of Eastern Broadcasting Corporation", Broadcasting, May 15, 1989. p. 62. Retrieved August 4, 2018.
^ ^a ^b Citadel Communications Corp (Form: 424B4, Received: 07/01/1998 13:23:18, Nasdaq, July 7, 1998. Retrieved August 4, 2018.
^ "Format Changes & Updates", The M Street Journal. Vol. 11 No. 14. April 7, 1994. p. 1. Retrieved August 3, 2018.
^ "Format Changes & Updates", The M Street Journal. Vol. 11 No. 46. November 16, 1994. p. 1. Retrieved August 4, 2018.
^ "Citadel Sitting Pretty With Tele-Media Buy", Radio & Records, April 4, 1997. p. 6. Retrieved August 4, 2018.
^ "Format Changes & Updates", The M Street Journal. Vol. 14 No. 14. April 9, 1997. p. 1. Retrieved August 4, 2018.
^ "Elsewhere", The M Street Journal. Vol. 15 No. 26. July 1, 1998. p. 9. Retrieved August 4, 2018.
^ "Format Changes & Updates", The M Street Journal. Vol. 16 No. 20. May 19, 1999. p. 2. Retrieved August 4, 2018.