Since July 2005, listeners have known the station as 106.9 The Bull featuring a blend of today's best new country and all-time favorites, then La Numero 1, a Spanish language music format, until Lake Erie College of Osteopathic Medicine, Inc., which has a campus in Bradenton near Sarasota, purchased it and now simulcasts the SRQ oldies format.
Canada Calling, hosted by Prior Smith, was aired Mon-Sat at 10a from 1996.